[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2008 | 0 | 0.49 | 0.61 | 0 | 31 | 31 | 682 | 18 | 24 | 0 | 0 | 14 | 77.8 | 18 | 0.58 | 0.23 | ||
2009 | 0.48 | 0.48 | 0.35 | 0.48 | 32 | 63 | 961 | 22 | 46 | 31 | 15 | 31 | 15 | 15 | 68.2 | 5 | 0.16 | 0.24 |
2010 | 0.52 | 0.48 | 0.53 | 0.52 | 29 | 92 | 861 | 49 | 95 | 63 | 33 | 63 | 33 | 20 | 40.8 | 6 | 0.21 | 0.21 |
2011 | 0.56 | 0.52 | 0.73 | 0.68 | 32 | 124 | 653 | 90 | 185 | 61 | 34 | 92 | 63 | 39 | 43.3 | 2 | 0.06 | 0.24 |
2012 | 0.74 | 0.52 | 0.78 | 0.74 | 39 | 163 | 759 | 127 | 312 | 61 | 45 | 124 | 92 | 42 | 33.1 | 17 | 0.44 | 0.22 |
2013 | 0.59 | 0.56 | 0.78 | 0.83 | 43 | 206 | 427 | 160 | 472 | 71 | 42 | 163 | 136 | 20 | 12.5 | 4 | 0.09 | 0.24 |
2014 | 0.65 | 0.55 | 1.16 | 0.93 | 41 | 247 | 514 | 287 | 759 | 82 | 53 | 175 | 163 | 53 | 18.5 | 9 | 0.22 | 0.23 |
2015 | 0.6 | 0.55 | 1.16 | 0.95 | 48 | 295 | 516 | 342 | 1101 | 84 | 50 | 184 | 175 | 71 | 20.8 | 13 | 0.27 | 0.23 |
2016 | 0.71 | 0.52 | 1.35 | 0.99 | 70 | 365 | 778 | 492 | 1593 | 89 | 63 | 203 | 200 | 64 | 13 | 14 | 0.2 | 0.21 |
2017 | 0.77 | 0.54 | 1.4 | 0.93 | 53 | 418 | 681 | 587 | 2180 | 118 | 91 | 241 | 223 | 95 | 16.2 | 12 | 0.23 | 0.22 |
2018 | 0.89 | 0.55 | 1.4 | 0.91 | 39 | 457 | 279 | 642 | 2822 | 123 | 109 | 255 | 232 | 65 | 10.1 | 5 | 0.13 | 0.23 |
2019 | 0.8 | 0.56 | 1.45 | 0.95 | 38 | 495 | 435 | 720 | 3542 | 92 | 74 | 251 | 238 | 85 | 11.8 | 6 | 0.16 | 0.23 |
2020 | 1.3 | 0.67 | 1.95 | 1.48 | 49 | 544 | 384 | 1059 | 4601 | 77 | 100 | 248 | 367 | 108 | 10.2 | 11 | 0.22 | 0.32 |
2021 | 1.83 | 0.79 | 2.14 | 1.75 | 62 | 606 | 213 | 1298 | 5899 | 87 | 159 | 249 | 436 | 165 | 12.7 | 34 | 0.55 | 0.29 |
2022 | 1.54 | 0.83 | 1.85 | 1.56 | 66 | 672 | 119 | 1241 | 7140 | 111 | 171 | 241 | 377 | 99 | 8 | 11 | 0.17 | 0.25 |
2023 | 0.86 | 0.82 | 1.42 | 1.2 | 50 | 722 | 55 | 1028 | 8168 | 128 | 110 | 254 | 305 | 107 | 10.4 | 16 | 0.32 | 0.23 |
2024 | 0.84 | 1.03 | 1.05 | 32 | 754 | 1 | 774 | 8942 | 116 | 98 | 265 | 277 | 27 | 3.5 | 2 | 0.06 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 453 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 225 |
3 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 178 |
4 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 172 |
5 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 129 |
6 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 120 |
7 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 108 |
8 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 107 |
9 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 103 |
10 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 102 |
11 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 95 |
12 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 89 |
13 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 74 |
14 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 74 |
15 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 71 |
16 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 70 |
17 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 68 |
18 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 65 |
19 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 60 |
20 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 60 |
21 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 60 |
22 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 59 |
23 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 58 |
24 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 57 |
25 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). TribÃÆó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 56 |
26 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 54 |
27 | 2018 | Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204. Full description at Econpapers || Download paper | 52 |
28 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 51 |
29 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 49 |
30 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 49 |
31 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 48 |
32 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 48 |
33 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 48 |
34 | 2020 | The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26. Full description at Econpapers || Download paper | 46 |
35 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 42 |
36 | 2013 | User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167. Full description at Econpapers || Download paper | 39 |
37 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 39 |
38 | 2010 | Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160. Full description at Econpapers || Download paper | 39 |
39 | 2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474. Full description at Econpapers || Download paper | 38 |
40 | 2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | 38 |
41 | 2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | 38 |
42 | 2020 | Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480. Full description at Econpapers || Download paper | 37 |
43 | 2019 | Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384. Full description at Econpapers || Download paper | 37 |
44 | 2015 | Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456. Full description at Econpapers || Download paper | 37 |
45 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 37 |
46 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 36 |
47 | 2012 | The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Johansson, Johny K ; Mazvancheryl, Sanal K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245. Full description at Econpapers || Download paper | 36 |
48 | 2020 | Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465. Full description at Econpapers || Download paper | 36 |
49 | 2020 | Brand activism: Does courting controversy help or hurt a brand?. (2020). Althuizen, Niek ; Mukherjee, Sourjo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788. Full description at Econpapers || Download paper | 35 |
50 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, S̮̦nke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 35 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 73 |
2 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 41 |
3 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 35 |
4 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 30 |
5 | 2020 | Brand activism: Does courting controversy help or hurt a brand?. (2020). Althuizen, Niek ; Mukherjee, Sourjo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788. Full description at Econpapers || Download paper | 27 |
6 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 27 |
7 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 19 |
8 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 19 |
9 | 2020 | Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480. Full description at Econpapers || Download paper | 19 |
10 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 18 |
11 | 2018 | Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204. Full description at Econpapers || Download paper | 18 |
12 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 18 |
13 | 2020 | The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26. Full description at Econpapers || Download paper | 17 |
14 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 17 |
15 | 2020 | Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465. Full description at Econpapers || Download paper | 15 |
16 | 2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | 14 |
17 | 2021 | The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems. (2021). Lariviere, Bart ; Verleye, Katrien ; Henkens, Bieke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:425-447. Full description at Econpapers || Download paper | 13 |
18 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 13 |
19 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 13 |
20 | 2023 | On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Sorescu, Alina ; Schweidel, David ; Schreier, Martin ; Peres, Renana. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275. Full description at Econpapers || Download paper | 13 |
21 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 12 |
22 | 2020 | Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14. Full description at Econpapers || Download paper | 12 |
23 | 2019 | Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384. Full description at Econpapers || Download paper | 12 |
24 | 2020 | Seeing brands as humans: Development and validation of a brand anthropomorphism scale. (2020). Aroean, Lukman ; Pillai, Kishore Gopalakrishna ; Golossenko, Artyom. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:737-755. Full description at Econpapers || Download paper | 12 |
25 | 2018 | Extracting brand information from social networks: Integrating image, text, and social tagging data. (2018). Klostermann, Jan ; Decker, Reinhold ; Boger, Daniel ; Plumeyer, Anja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:538-556. Full description at Econpapers || Download paper | 11 |
26 | 2018 | Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. (2018). Hansen, Nele ; Hennig-Thurau, Thorsten ; Kupfer, Ann-Kristin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:557-574. Full description at Econpapers || Download paper | 11 |
27 | 2019 | Comparing automated text classification methods. (2019). Heitmann, Mark ; Schamp, Christina ; Huppertz, Juliana ; Hartmann, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38. Full description at Econpapers || Download paper | 11 |
28 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 11 |
29 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 11 |
30 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 10 |
31 | 2016 | On-demand streaming services and music industry revenues ââ¬â Insights from Spotifys market entry. (2016). Wlomert, Nils ; Papies, Dominik . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:2:p:314-327. Full description at Econpapers || Download paper | 10 |
32 | 2021 | Content analysis of fake consumer reviews by survey-based text categorization. (2021). Iacobucci, Dawn ; Kim, Moon-Yong ; Moon, Sangkil. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:343-364. Full description at Econpapers || Download paper | 10 |
33 | 2019 | Video mining: Measuring visual information using automatic methods. (2019). Shi, Mengze ; Li, XI ; Wang, Xin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:216-231. Full description at Econpapers || Download paper | 10 |
34 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 9 |
35 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 9 |
36 | 2022 | Collecting samples from online services: How to use screeners to improve data quality. (2022). Luong, Vinh ; Babin, Barry J ; Ford, John B ; Arndt, Aaron D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:117-133. Full description at Econpapers || Download paper | 9 |
37 | 2021 | Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance. (2021). Nita, Arfenia ; Windasari, Nila Armelia ; Robiady, Nurlita Devian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:492-500. Full description at Econpapers || Download paper | 9 |
38 | 2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474. Full description at Econpapers || Download paper | 9 |
39 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 9 |
40 | 2016 | Do display ads influence search? Attribution and dynamics in online advertising. (2016). Kireyev, Pavel ; Gupta, Sunil ; Pauwels, Koen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:475-490. Full description at Econpapers || Download paper | 9 |
41 | 2018 | New product success in the consumer packaged goods industry: A shopper marketing approach. (2018). Lamey, Lien ; Dekimpe, Marnik G ; Jan-Benedict, ; Deleersnyder, Barbara. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:432-452. Full description at Econpapers || Download paper | 9 |
42 | 2019 | Hook vs. hope: How to enhance customer engagement through gamification. (2019). Fritze, Martin P ; Marchand, Andre ; Eisingerich, Andreas B ; Dong, Lin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:200-215. Full description at Econpapers || Download paper | 9 |
43 | 2022 | Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. (2022). Haenlein, Michael ; Gupta, Shaphali ; Welden, Roman B ; Varadarajan, Rajan ; Arunachalam, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:2:p:482-501. Full description at Econpapers || Download paper | 8 |
44 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 8 |
45 | 2022 | Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. (2022). Kopalle, Praveen K ; Reinartz, Werner ; Gangwar, Manish ; Rindfleisch, Aric ; Kaplan, Andreas ; Ramachandran, Divya. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:2:p:522-540. Full description at Econpapers || Download paper | 8 |
46 | 2013 | The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials. (2013). Pham, Michel Tuan ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:4:p:383-394. Full description at Econpapers || Download paper | 8 |
47 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 8 |
48 | 2021 | Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence. (2021). Orsingher, Chiara ; Hagel, Julia ; Gelbrich, Katja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:176-193. Full description at Econpapers || Download paper | 8 |
49 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 8 |
50 | 2013 | User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167. Full description at Econpapers || Download paper | 8 |
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2024 | The role of CEO regulatory focus in increasing or reducing corporate carbon emissions. (2024). Fischerkreer, Denise ; Wagner, Andreas. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:33:y:2024:i:2:p:1051-1065. Full description at Econpapers || Download paper | |
2024 | How environmental concerns influence consumersââ¬â¢ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus. (2024). Maduku, Daniel K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003442. Full description at Econpapers || Download paper | |
2024 | Unlocking the impact of digital technology progress and entry dynamics on firms total factor productivity in Chinese industries. (2024). Zhao, Xin ; Cifuentes-Faura, Javier ; Pan, Junyu ; Liu, Xiaoqian. In: Global Finance Journal. RePEc:eee:glofin:v:60:y:2024:i:c:s1044028324000292. Full description at Econpapers || Download paper | |
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2024 | Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices. (2024). Solodoha, Eliran ; Weiss-Sidi, Merav ; Friedmann, Enav. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001474. Full description at Econpapers || Download paper | |
2024 | Promotional games in service recovery: Luck works. (2024). Liu, Juan ; Xu, Xing'An. In: Annals of Tourism Research. RePEc:eee:anture:v:105:y:2024:i:c:s0160738323001640. Full description at Econpapers || Download paper | |
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2024 | Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM ââ¬â fsQCA. (2024). Lutfi, Abdalwali ; Alrawad, Mahmaod ; Elshaer, Ibrahim A. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923002990. Full description at Econpapers || Download paper | |
2024 | The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs). (2024). Blanco-Gonzalez, Cristina ; Botella-Carrubi, Dolores ; Wu, Chih-Wen. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523008272. Full description at Econpapers || Download paper | |
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2024 | Digital transformation and firmsâ bargaining power: Evidence from China. (2024). Zhu, Yongyi ; Yu, DI. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003552. Full description at Econpapers || Download paper | |
2024 | Growth hacking: A critical review to clarify its meaning and guide its practical application. (2024). Petruzzelli, Antonio Messeni ; Santoro, Gabriele ; Bargoni, Augusto ; Ferraris, Alberto. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007965. Full description at Econpapers || Download paper | |
2024 | Household and retail panel data in retailing research: Time for a renaissance?. (2024). Dekimpe, Marnik G ; van Heerde, Harald J. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:104-113. Full description at Econpapers || Download paper | |
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2024 | Designing profitable seeding Programs: The effects of social network properties and consumer homophily. (2024). Amini, Mehdi ; Nejad, Mohammad G. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s014829632300855x. Full description at Econpapers || Download paper | |
2024 | What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholdersâ perspectives. (2024). van Reijmersdal, Eva A ; Strycharz, Joanna ; Antsipava, Dasha ; van Noort, Guda. In: Journal of Business Research. RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007403. Full description at Econpapers || Download paper | |
2024 | Unveiling insights from online shopping carnivals: A pre-vs-post analysis. (2024). Zhao, Xuan ; Zhu, Jiayi ; Tian, Xin ; Zhou, Xiaoyang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004125. Full description at Econpapers || Download paper | |
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2024 | Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400. Full description at Econpapers || Download paper | |
2024 | Do political conflicts influence daily consumption choices? Evidence from US-China relations. (2024). Jurgensmeier, Lukas ; Proffen, Celina. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:220:y:2024:i:c:p:660-674. Full description at Econpapers || Download paper | |
2024 | Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi. (2024). Garca-Madariaga, Jess ; Lpez, Francis Blasco ; Manzano, Joaquin Aldas ; Virto, Nuria Recuero. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241271901. Full description at Econpapers || Download paper | |
2024 | The impact of Janus fit brand extensions on perceived brand innovativeness. (2024). Frosen, Johanna ; Aspara, Jaakko ; Falana, Wuraola Oluwabukola. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001784. Full description at Econpapers || Download paper | |
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2024 | What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing. (2024). Stathopoulou, Anastasia ; Semaan, Rania W ; Christodoulides, George ; Boukis, Achilleas. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001383. Full description at Econpapers || Download paper | |
2024 | High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers. (2024). Correia, Sandra Maria ; Friedmann, Enav ; Pedro, Yael. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001735. Full description at Econpapers || Download paper | |
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2024 | The role of services in creating brand loyalty for B2B manufacturers. (2024). Ashman, Rachel ; Roper, Stuart ; Raddats, Chris. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000109. Full description at Econpapers || Download paper | |
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2024 | What is holding private label back in the United States and in emerging markets?. (2024). , Jan-Benedict. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:56-69. Full description at Econpapers || Download paper | |
2024 | Stand out or fit in: Understanding consumer minimalism from a social comparison perspective. (2024). Lv, Linxiang ; Kou, Sining ; Chen, Siyun. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006665. Full description at Econpapers || Download paper | |
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2024 | Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services. (2024). Chakraborty, Shibashish ; Bala, Pradip Kumar ; Kumar, Anand ; Behera, Rajat Kumar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003375. Full description at Econpapers || Download paper | |
2024 | Can transactional use of AI-controlled voice assistants for service delivery pickup pace in the near future? A social learning theory (SLT) perspective. (2024). Sahore, Nidhi ; Shaik, Aqueeb Sohail ; Badghish, Saeed ; Masood, Ayesha ; Srivastava, Shalini. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006571. Full description at Econpapers || Download paper | |
2024 | When does anthropomorphism hurt? How tool anthropomorphism negatively affects consumers rewards for tool users. (2024). Chan, Eugene ; Wang, Liangyan ; Huang, Jingya. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323007142. Full description at Econpapers || Download paper | |
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2024 | Unstructured data research in business: Toward a structured approach. (2024). Kubler, Raoul ; el Kihal, Siham ; Padigar, Manjunath ; de Haan, Evert ; Wieringa, Jaap E. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001590. Full description at Econpapers || Download paper | |
2024 | Why advertisers should embrace event typicality and maximize leveraging of major events. (2024). Mazodier, Marc ; Carrillat, Franois A ; Eckert, Christine. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01012-1. Full description at Econpapers || Download paper | |
2024 | Examining the bidirectional ripple effects in the NFT markets: Risky center or hedging center?. (2024). Rauf, Abdul ; Du, Yuting ; Naeem, Muhammad Abubakr ; Zhang, XU. In: Journal of Behavioral and Experimental Finance. RePEc:eee:beexfi:v:41:y:2024:i:c:s2214635024000194. Full description at Econpapers || Download paper | |
2024 | Relationship between the popularity of a platform and the price of NFT assets. (2024). Chang, Tsangyao ; Mikhaylov, Alexey. In: Finance Research Letters. RePEc:eee:finlet:v:61:y:2024:i:c:s1544612324000874. Full description at Econpapers || Download paper | |
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2024 | Ostromâs Razor: Using Bitcoin to Cut Fraud in Hollywood Accounting. (2024). Foderick, Dave ; Rivera, Ted. In: JRFM. RePEc:gam:jjrfmx:v:17:y:2024:i:4:p:139-:d:1366583. Full description at Econpapers || Download paper | |
2024 | Guest editorial: A blockchain-based approach to marketing in the sharing economy. (2024). Tan, Garry Wei-Han ; Brashear, Thomas G ; Salo, Jari ; Dwivedi, Yogesh K ; Ooi, Keng-Boon. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001437. Full description at Econpapers || Download paper | |
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2024 | Quantum and AI-based uncertainties for impact-relation map of multidimensional NFT investment decisions. (2024). Mikhaylov, Alexey ; Yuksel, Serhat ; An, Jaehyung ; Diner, Hasan. In: Finance Research Letters. RePEc:eee:finlet:v:66:y:2024:i:c:s1544612324007530. Full description at Econpapers || Download paper | |
2024 | GPT and CLT: The impact of ChatGPTs level of abstraction on consumer recommendations. (2024). Kirshner, Samuel N. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003314. Full description at Econpapers || Download paper | |
2024 | Generative artificial intelligence in innovation management: A preview of future research developments. (2024). Dwivedi, Yogesh K ; Mariani, Marcello. In: Journal of Business Research. RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000468. Full description at Econpapers || Download paper | |
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2024 | Decoding herding dynamics in the generative AI investment amid key technological advancements: A timeline perspective. (2024). Wang, Haibo. In: Finance Research Letters. RePEc:eee:finlet:v:64:y:2024:i:c:s1544612324004628. Full description at Econpapers || Download paper | |
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2024 | Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction. (2024). Oosthuizen, Kim ; Robertson, Jeandri ; Botha, Elsamari ; Ferreira, Caitlin. In: Business Horizons. RePEc:eee:bushor:v:67:y:2024:i:5:p:499-510. Full description at Econpapers || Download paper | |
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2024 | Fighting against de-pooling effect of airport advertising spaces: A supply chain perspective. (2024). Mu, Jianliang ; Yang, Jun ; Xiao, Yongbo ; Zhao, Cui. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001182. Full description at Econpapers || Download paper | |
2024 | You fooled me, so Iâll tell you about myself! personnel-related brand betrayal experiences and disclosure of personal information. (2024). Aspara, Jaakko ; Salo, Jari ; Tan, Teck Ming. In: Journal of Business Research. RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007269. Full description at Econpapers || Download paper | |
2024 | Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. (2024). Shah, Zahra ; Olya, Hossein ; Li, Huaiyu. In: Journal of Business Research. RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000249. Full description at Econpapers || Download paper | |
2024 | Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. (2024). Islam, Tahir ; Hameed, Zahid ; Akhtar, Naeem ; Kuzior, Aleksandra ; Rather, Raouf Ahmad ; Sharma, Anshuman ; Pant, Manoj Kumar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000389. Full description at Econpapers || Download paper | |
2024 | Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x. Full description at Econpapers || Download paper | |
2024 | The many faces of social media in business and economics research: Taking stock of the literature and looking into the future. (2024). Tumasjan, Andranik. In: Journal of Economic Surveys. RePEc:bla:jecsur:v:38:y:2024:i:2:p:389-426. Full description at Econpapers || Download paper | |
2024 | Influencer marketing on InstagramâThe optimal disclosure strategy from influencersâ and marketersâ perspectives. (2024). Hinz, Oliver ; Mihale-Wilson, Cristina ; Saternus, Zofia. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00743-x. Full description at Econpapers || Download paper | |
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2024 | Curbing customer-to-customer misbehavior contagion in the sharing economy. (2024). Herm, Steffen ; Moller-Herm, Jana ; Danatzis, Ilias. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008196. Full description at Econpapers || Download paper | |
2024 | Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.. (2024). Almoraish, Ahmed ; Shehawy, Yasser Moustafa ; Agag, Gomaa ; Abdo, Said Shabban ; Labben, Thouraya Gherissi ; Lababdi, Houyem Chaib ; Eid, Riyad. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004149. Full description at Econpapers || Download paper | |
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2024 | KINMATRIX: A new data resource for studies of families and kinship. (2024). Leopold, Thomas ; Becker, Charlotte Clara ; Buyukkececi, Zafer ; Ineli, Beyda ; Raab, Marcel. In: Demographic Research. RePEc:dem:demres:v:51:y:2024:i:25. Full description at Econpapers || Download paper | |
2024 | Improving household and community disaster recovery: Evidence on the role of insurance. (2024). Kousky, Carolyn ; You, Xuesong. In: Journal of Risk & Insurance. RePEc:bla:jrinsu:v:91:y:2024:i:2:p:299-338. Full description at Econpapers || Download paper | |
2024 | Its here to stay: Lessons, reflections, and visions on digital transformation amid public crisis. (2024). Huong, Thi Thanh ; Leonidou, Leonidas C ; He, Guojun Sawyer. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003536. Full description at Econpapers || Download paper | |
2024 | No time to lie: Examining the identity of pro-vaccination and anti-vaccination supporters through user-generated content. (2024). Pantano, Eleonora ; Lages, Cristiana R ; Kadi-Maglajli, Selma. In: Social Science & Medicine. RePEc:eee:socmed:v:347:y:2024:i:c:s0277953624001655. Full description at Econpapers || Download paper | |
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2024 | Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers || Download paper | |
2024 | Online investor attention and firm restructuring performance: Insights from an event-based DEA-Tobit model. (2024). Wu, Dongdong ; Li, Hui. In: Omega. RePEc:eee:jomega:v:122:y:2024:i:c:s0305048323001317. Full description at Econpapers || Download paper | |
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2024 | Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables. (2024). Gorton, Matthew ; Brei, Ruica ; Tocco, Barbara ; Panzone, Luca A. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:85-103. Full description at Econpapers || Download paper | |
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2024 | Addressing challenges of digital transformation with modified blockchain. (2024). Kurtaliqi, Fidan ; Viglia, Giampaolo ; Liyanaarachchi, Gajendra. In: Post-Print. RePEc:hal:journl:hal-04440365. Full description at Econpapers || Download paper | |
2024 | Eco-engagement: Tracing CSR communications ripple effect on consumer hospitality loyalty. (2024). Brugni, Talles Vianna ; Lvarez-Otero, Susana ; Sial, Muhammad Safdar ; Cao, Peng ; Comite, Ubaldo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001759. Full description at Econpapers || Download paper | |
2024 | The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory. (2024). Pan, Jialing ; Zhao, Jincan ; Wang, Ying. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004186. Full description at Econpapers || Download paper | |
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2024 | Digital human calls you dear: How do customers respond to virtual streamersââ¬â¢ social-oriented language in e-commerce livestreaming? A stereotyping perspective. (2024). Sun, Hua ; Wu, Zhiqiang ; Qi, Guijie ; Yao, Ruiqi ; Sheng, Dongfang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001681. Full description at Econpapers || Download paper | |
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2024 | Toward Open Science in Marketing Research. (2024). Deer, Lachlan ; Sarstedt, Marko ; Mizik, Natalie ; Datta, Hannes ; Adler, Susanne Jana. In: OSF Preprints. RePEc:osf:osfxxx:f7a8c. Full description at Econpapers || Download paper | |
2024 | Unlocking the Potential of Web Data for Retailing Research. (2024). Boegershausen, Johannes ; Datta, Hannes ; Guyt, Jonne Y. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:130-147. Full description at Econpapers || Download paper |
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2023 | Digital real estate in the metaverse: An empirical analysis of retail investor motivations. (2023). Saggu, Aman ; Ante, Lennart ; Wazinski, Friedrich-Philipp. In: Finance Research Letters. RePEc:eee:finlet:v:58:y:2023:i:pa:s1544612323006712. Full description at Econpapers || Download paper | |
2023 | On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Sorescu, Alina ; Schweidel, David ; Schreier, Martin ; Peres, Renana. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275. Full description at Econpapers || Download paper | |
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2023 | Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?. (2023). Chiappetta, Charbel Jose ; Queiroz, Maciel M ; Wamba, Samuel Fosso ; Shi, Chunming. In: International Journal of Production Economics. RePEc:eee:proeco:v:265:y:2023:i:c:s0925527323002475. Full description at Econpapers || Download paper | |
2023 | Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework. (2023). Al-Khatib, Ayman Wael. In: Technology in Society. RePEc:eee:teinso:v:75:y:2023:i:c:s0160791x23002087. Full description at Econpapers || Download paper | |
2023 | Not So New Kid on the Block: Accounting and Valuation Aspects of Non-Fungible Tokens (NFTs). (2023). Sims, Alexandra ; Jayasuriya, Dulani. In: JRFM. RePEc:gam:jjrfmx:v:16:y:2023:i:11:p:465-:d:1267328. Full description at Econpapers || Download paper | |
2023 | The Potential of Gamification for Social Sustainability: Meaning and Purposes in Agri-Food Industry. (2023). de Lorenzi, Maria Chiara ; Signore, Fulvio ; Menegoli, Marta ; Latino, Maria Elena. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:12:p:9503-:d:1170183. Full description at Econpapers || Download paper | |
2023 | I Hear You: Does Quality Improve with Customer Voice?. (2023). Proserpio, Davide ; Ananthakrishnan, Uttara ; Sharma, Siddhartha. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1143-1161. Full description at Econpapers || Download paper | |
2023 | ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhang, Chi ; Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6. Full description at Econpapers || Download paper | |
2023 | Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online. (2023). Wu, Chunmao ; Li, Pei ; Spence, Charles. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02244-2. Full description at Econpapers || Download paper | |
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2023 | Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature. (2023). Varsha, P S ; Kar, Arpan Kumar ; Rajan, Shivakami. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:24:y:2023:i:4:d:10.1007_s40171-023-00356-x. Full description at Econpapers || Download paper | |
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2022 | All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. (2022). di Domenico, Giandomenico ; Mangio, Federico. In: Business Horizons. RePEc:eee:bushor:v:65:y:2022:i:6:p:765-776. Full description at Econpapers || Download paper | |
2022 | What are the odds? Underdog brands are consumer favorites. (2022). Ryngaert, Michael ; Naranjo, Andy ; Borghesi, Richard. In: Economics Letters. RePEc:eee:ecolet:v:221:y:2022:i:c:s0165176522003883. Full description at Econpapers || Download paper | |
2022 | The Fifth Industrial Revolution: How Harmonious HumanâMachine Collaboration is Triggering a Retail and Service [R]evolution. (2022). Parasuraman, A ; Grewal, Dhruv ; Mende, Martin ; Noble, Stephanie M. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:2:p:199-208. Full description at Econpapers || Download paper | |
2022 | Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. (2022). Klarmann, Martin ; Jacob, Saskia ; Halbauer, Ingo. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:759-778. Full description at Econpapers || Download paper | |
2022 | Marketing Communication of a Public University. (2022). Szyda, Monika. In: European Research Studies Journal. RePEc:ers:journl:v:xxv:y:2022:i:2:p:408-419. Full description at Econpapers || Download paper | |
2022 | Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in ThailandâA PLS-SEM Approach. (2022). Chaichana, Thanapong ; Sharafuddin, Mohammed Ali ; Madhavan, Meena. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:15:p:9673-:d:881451. Full description at Econpapers || Download paper | |
2022 | Intelligent Vehicle Sales Prediction Based on Online Public Opinion and Online Search Index. (2022). Ma, Ning ; Xu, Heyan ; Zhang, Mingyang ; Pan, Xinglin. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:16:p:10344-:d:892697. Full description at Econpapers || Download paper | |
2022 | Guest Editorial: Business Ethics in the Era of Artificial Intelligence. (2022). Kaplan, Andreas ; Huang, Ming-Hui ; Haenlein, Michael. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:4:d:10.1007_s10551-022-05060-x. Full description at Econpapers || Download paper | |
2022 | Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs. (2022). Bies, Suzanne. In: Other publications TiSEM. RePEc:tiu:tiutis:ade86df3-4846-4318-938f-af5756d3d822. Full description at Econpapers || Download paper | |
2022 | Building a strategic advantage with Open Science. (2022). Schutt, Harm ; Datta, Hannes. In: Other publications TiSEM. RePEc:tiu:tiutis:e74b06f9-2ffb-41ee-8a0a-3908432e6946. Full description at Econpapers || Download paper | |
2022 | Efficiency of customer loyalty programmes in the food retail industry. (2022). Antineskul, Ekaterina A ; Novikova, Kseniya V ; Ye, Victor. In: Journal of New Economy. RePEc:url:izvest:v:23:y:2022:i:4:p:121-136. Full description at Econpapers || Download paper |
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2021 | Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods. (2021). Oppewal, Harmen ; Bliemer, Michiel ; Haghani, Milad ; Lancsar, Emily ; Rose, John M. In: Journal of choice modelling. RePEc:eee:eejocm:v:41:y:2021:i:c:s1755534521000555. Full description at Econpapers || Download paper | |
2021 | The Study of Important Marketing Issues: Reflections. (2021). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:12-17. Full description at Econpapers || Download paper | |
2021 | The study of important marketing issues in an evolving field. (2021). Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:18-28. Full description at Econpapers || Download paper | |
2021 | Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications. (2021). Haenlein, Michael ; Kohli, Ajay K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:29-31. Full description at Econpapers || Download paper | |
2021 | Consumersâ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives. (2021). Belk, Russell ; Hollebeek, Linda D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:387-401. Full description at Econpapers || Download paper | |
2021 | Marketing and investor behavior: Insights, introspections, and indications. (2021). Skiera, Bernd ; Borah, Abhishek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:811-816. Full description at Econpapers || Download paper | |
2021 | How to conduct a bibliometric analysis: An overview and guidelines. (2021). Kumar, Satish ; Donthu, Naveen ; Lim, Weng Marc ; Pandey, Nitesh ; Mukherjee, Debmalya. In: Journal of Business Research. RePEc:eee:jbrese:v:133:y:2021:i:c:p:285-296. Full description at Econpapers || Download paper | |
2021 | Service transformation: How can it be achieved?. (2021). Kaplan, Andreas ; Bujisic, Milos ; Bilgihan, Anil ; Kandampully, Jay ; Shukla, Yupal ; Jarvis, Cheryl Burke. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:219-228. Full description at Econpapers || Download paper | |
2021 | The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes. (2021). Li, Shaobo ; Fan, Xiucheng ; Jiao, Jinfeng ; Chen, Nuoya. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:612-629. Full description at Econpapers || Download paper | |
2021 | Consumersâ willingness to pay for plants protected by beneficial insects â Evidence from two stated-choice experiments with different subject pools. (2021). Lehberger, Mira ; Gruener, Sven ; Gruner, Sven. In: Food Policy. RePEc:eee:jfpoli:v:102:y:2021:i:c:s0306919221000798. Full description at Econpapers || Download paper | |
2021 | How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. (2021). Trifu, Andreea ; Melero-Polo, Igucel ; Gao, Lily ; Cambra-Fierro, Jess. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001442. Full description at Econpapers || Download paper | |
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2021 | No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770. Full description at Econpapers || Download paper | |
2021 | The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels. (2021). Lyulyov, Oleksii ; Kwilinski, Aleksy ; Chen, Yang ; Pimonenko, Tetyana ; Chygryn, Olena. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:24:p:13679-:d:699666. Full description at Econpapers || Download paper | |
2021 | The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. (2021). Mraek, Pavel ; Milichovsk, Frantiek ; Hadrian, Piotr. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:7:p:3887-:d:527892. Full description at Econpapers || Download paper | |
2021 | Cocreated brand value: theoretical model and propositions. (2021). Hammedi, Wafa ; Clark, Moira K ; Hollebeek, Linda D ; Arvola, Rene. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00235-9. Full description at Econpapers || Download paper | |
2021 | The effect of financial knowledge and financial well-being on investment intention mediated by financial attitude:A study on millennial generation and Gen Z in Malang City. (2021). Djawahir, Achmad Helmy ; Ilyas, Muhammad. In: International Journal of Research in Business and Social Science (2147-4478). RePEc:rbs:ijbrss:v:10:y:2021:i:8:p:175-188. Full description at Econpapers || Download paper | |
2021 | Advancing marketing theory and practice: guidelines for crafting research propositions. (2021). Eggert, Andreas ; Kashyap, Vishal ; Kleinaltenkamp, Michael ; Ulaga, Wolfgang. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00215-x. Full description at Econpapers || Download paper | |
2021 | Assessing and enhancing the impact potential of marketing articles. (2021). Vargo, Stephen L ; Jaakkola, Elina. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00219-7. Full description at Econpapers || Download paper | |
2021 | Effectiveness of loyalty programs. (2021). Bombaij, Nick. In: Other publications TiSEM. RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9. Full description at Econpapers || Download paper |