Journal of Marketing Analytics / Palgrave Macmillan
Citation Profile [Updated: 2025-01-21 17:37:07]
5 Years H Index
9
Impact Factor (IF)
0.52
5 Years IF
0.55
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2016 | 0 | 0.52 | 0 | 0 | 14 | 14 | 21 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
| 2017 | 0.14 | 0.54 | 0.14 | 0.14 | 15 | 29 | 42 | 4 | 4 | 14 | 2 | 14 | 2 | 3 | 75 | 2 | 0.13 | 0.22 |
| 2018 | 0.17 | 0.55 | 0.17 | 0.17 | 18 | 47 | 36 | 8 | 12 | 29 | 5 | 29 | 5 | 5 | 62.5 | 1 | 0.06 | 0.23 |
| 2019 | 0.27 | 0.56 | 0.35 | 0.26 | 22 | 69 | 161 | 24 | 36 | 33 | 9 | 47 | 12 | 14 | 58.3 | 8 | 0.36 | 0.23 |
| 2020 | 0.5 | 0.67 | 0.32 | 0.35 | 26 | 95 | 83 | 30 | 66 | 40 | 20 | 69 | 24 | 12 | 40 | 1 | 0.04 | 0.32 |
| 2021 | 0.81 | 0.79 | 0.55 | 0.57 | 30 | 125 | 42 | 69 | 135 | 48 | 39 | 95 | 54 | 26 | 37.7 | 4 | 0.13 | 0.29 |
| 2022 | 0.57 | 0.83 | 0.63 | 0.68 | 33 | 158 | 54 | 100 | 235 | 56 | 32 | 111 | 75 | 30 | 30 | 4 | 0.12 | 0.25 |
| 2023 | 0.48 | 0.82 | 0.66 | 0.64 | 60 | 218 | 23 | 144 | 379 | 63 | 30 | 129 | 82 | 78 | 54.2 | 5 | 0.08 | 0.23 |
| 2024 | 0.52 | 0.58 | 0.55 | 74 | 292 | 8 | 169 | 548 | 93 | 48 | 171 | 94 | 97 | 57.4 | 11 | 0.15 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 93 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 31 |
| 3 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 18 |
| 4 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 17 |
| 5 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 13 |
| 6 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 11 |
| 7 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 10 |
| 8 | 2017 | Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 10 |
| 9 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 9 |
| 10 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 9 |
| 11 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 9 |
| 12 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 8 |
| 13 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 8 |
| 14 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 7 |
| 15 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 7 |
| 16 | 2021 | BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 7 |
| 17 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 7 |
| 18 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 6 |
| 19 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 6 |
| 20 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 21 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 6 |
| 22 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 5 |
| 23 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 5 |
| 24 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Singh, Ashok ; Bai, Billy ; Yoo, Michelle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 5 |
| 25 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 5 |
| 26 | 2016 | Aakerââ¬â¢s brand personality scale is not universal ââ¬â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers || Download paper | 5 |
| 27 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 5 |
| 28 | 2020 | The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 5 |
| 29 | 2018 | Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers || Download paper | 4 |
| 30 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 4 |
| 31 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 4 |
| 32 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 4 |
| 33 | 2021 | Performing social media analytics with Brandwatch for Classrooms: a platform review. (2021). McGuirk, Mike. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00128-5. Full description at Econpapers || Download paper | 4 |
| 34 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 4 |
| 35 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Loi, Alexa Min-Wei ; Leong, Choi-Meng. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 4 |
| 36 | 2019 | Strength in diversity: methods and analytics. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00064-5. Full description at Econpapers || Download paper | 4 |
| 37 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; ben Mrad, Selima ; Kaabachi, Souheila. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 4 |
| 38 | 2022 | Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Khare, Arpita ; Kautish, Pradeep. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7. Full description at Econpapers || Download paper | 4 |
| 39 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 4 |
| 40 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 4 |
| 41 | 2016 | Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers || Download paper | 4 |
| 42 | 2018 | Item placement for questionnaire design for optimal reliability. (2018). Kachroo, Pushkin ; Kachen, Sheen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5. Full description at Econpapers || Download paper | 3 |
| 43 | 2020 | An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8. Full description at Econpapers || Download paper | 3 |
| 44 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 3 |
| 45 | 2019 | Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase. (2019). Kato, Takumi . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00050-x. Full description at Econpapers || Download paper | 3 |
| 46 | 2021 | Political marketing with data analytics. (2021). Comm, Clare L ; Ennis, D ; Dennis, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 3 |
| 47 | 2022 | How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Rathakrishnan, Thanuja ; Lim, Xin-Jean ; Seng, Kaixin ; Yee, Wong Foong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1. Full description at Econpapers || Download paper | 3 |
| 48 | 2018 | Who searches where? A new car buyer study. (2018). Dehdashti, Yashar ; Namin, Aidin ; Ratchford, Brian T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0033-y. Full description at Econpapers || Download paper | 3 |
| 49 | 2018 | Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers || Download paper | 3 |
| 50 | 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | 3 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 40 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 18 |
| 3 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 12 |
| 4 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 10 |
| 5 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 9 |
| 6 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 7 |
| 7 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 6 |
| 8 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 6 |
| 9 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 6 |
| 10 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 6 |
| 11 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Singh, Ashok ; Bai, Billy ; Yoo, Michelle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 5 |
| 12 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 5 |
| 13 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 5 |
| 14 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 4 |
| 15 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 4 |
| 16 | 2022 | Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Khare, Arpita ; Kautish, Pradeep. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7. Full description at Econpapers || Download paper | 4 |
| 17 | 2019 | Strength in diversity: methods and analytics. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00064-5. Full description at Econpapers || Download paper | 4 |
| 18 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Loi, Alexa Min-Wei ; Leong, Choi-Meng. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 4 |
| 19 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 4 |
| 20 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 4 |
| 21 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 4 |
| 22 | 2021 | Performing social media analytics with Brandwatch for Classrooms: a platform review. (2021). McGuirk, Mike. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00128-5. Full description at Econpapers || Download paper | 3 |
| 23 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 3 |
| 24 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 3 |
| 25 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 3 |
| 26 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 3 |
| 27 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; ben Mrad, Selima ; Kaabachi, Souheila. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 3 |
| 28 | 2022 | How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Rathakrishnan, Thanuja ; Lim, Xin-Jean ; Seng, Kaixin ; Yee, Wong Foong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1. Full description at Econpapers || Download paper | 3 |
| 29 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 3 |
| 30 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 3 |
| 31 | 2018 | The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices. (2018). Branda, Anthony F ; Gopalakrishna, Pradeep ; LALA, VISHAL. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:3:d:10.1057_s41270-018-0036-8. Full description at Econpapers || Download paper | 3 |
| 32 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 3 |
| 33 | 2020 | The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 3 |
| 34 | 2022 | Engagement, participation, and relationship quality in the context of co-creation in brand communities. (2022). Arora, Mehak ; McLaughlin, Caitlin ; Haverila, Kai. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00136-5. Full description at Econpapers || Download paper | 2 |
| 35 | 2021 | Designing the marketspace for millennials: fun, functionality or risk?. (2021). Singh, Anjali ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00104-z. Full description at Econpapers || Download paper | 2 |
| 36 | 2022 | Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5. Full description at Econpapers || Download paper | 2 |
| 37 | 2021 | Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features. (2021). Kato, Takumi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00115-w. Full description at Econpapers || Download paper | 2 |
| 38 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 2 |
| 39 | 2022 | Trends and patterns in digital marketing research: bibliometric analysis. (2022). Ebrahim, Nader Ale ; Aleebrahim, Nader ; Jamali, Seyedh Mahboobeh ; Haghighinasab, Manijeh ; Saberi, Ali ; Kargaran, Sanaz ; Ghorbani, Zahra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00116-9. Full description at Econpapers || Download paper | 2 |
| 40 | 2021 | Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix. (2021). Khan, Imran ; Pattuglia, Simonetta ; Amoroso, Sara. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00103-0. Full description at Econpapers || Download paper | 2 |
| 41 | 2023 | Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2. (2023). McAndrews, Laura E ; Martinez, Briana M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00175-6. Full description at Econpapers || Download paper | 2 |
| 42 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cassia, Fabio ; Magno, Francesca ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 2 |
| 43 | 2022 | Who pulls the strings: firm strategy or firm environment in controlling firm risk?. (2022). Mathur, Manisha. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00141-8. Full description at Econpapers || Download paper | 2 |
| 44 | 2022 | Marketing to the next generation of casino patrons. (2022). Ampountolas, Apostolos ; Webb, Timothy ; Legg, Mark. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00131-w. Full description at Econpapers || Download paper | 2 |
| 45 | 2020 | The importance of high-quality data and analytics during the pandemic. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3. Full description at Econpapers || Download paper | 2 |
| 46 | 2023 | Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation. (2023). Chongwatpol, Jongsawas ; Kanchanapoom, Kessara. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00158-7. Full description at Econpapers || Download paper | 2 |
| 47 | 2019 | Process control for monitoring customer engagement. (2019). Collinger, Tom ; Calder, Bobby J ; Wang, Wei-Lin ; Malthouse, Edward C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00055-6. Full description at Econpapers || Download paper | 2 |
| 48 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Gligor, Nichole ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 2 |
| 49 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 2 |
| 50 | 2020 | An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 48
| Year | Title | |
|---|---|---|
| 2024 | Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis. (2024). Seetharaman, P B ; Heilman, Carrie ; Chaudhry, Alexander. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00253-3. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | ||
| 2024 | Bibliometric Analysis of Smartphone Addiction Literature. (2024). Lee, Shih-Hui ; Yeo, Kee Jiar ; Wong, Boon Yew. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241271286. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | ||
| 2024 | All for one and one for all? Exploring the nexus of land administration, land management and land governance. (2024). Hull, Simon Antony. In: Land Use Policy. RePEc:eee:lauspo:v:144:y:2024:i:c:s0264837724002011. Full description at Econpapers || Download paper | |
| 2024 | The implication of user-generated content in new product development process: A systematic literature review and future research agenda. (2024). Beauregard, Yvan ; Nasrabadi, Mohamadreza Azar ; Ekhlassi, Amir. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003470. Full description at Econpapers || Download paper | |
| 2024 | How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research. (2024). Lim, Weng Marc ; Kumar, Satish ; Donthu, Naveen. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324002649. Full description at Econpapers || Download paper | |
| 2024 | Mapping sharing economy themes: science mapping, topic modeling, and research agenda. (2024). Ahmed, Amira Fouad ; Elsharnouby, Mohamed Hamed ; Gavilan, Diana ; Elkattan, Ahmed Gamal. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00238-2. Full description at Econpapers || Download paper | |
| 2024 | Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector. (2024). Ringle, Christian M ; Liu, Yide ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00259-x. Full description at Econpapers || Download paper | |
| 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | |
| 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | |
| 2024 | The central role of consumerâbrand engagement in product and service brand contexts. (2024). Maree, T ; Ndhlovu, T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00241-7. Full description at Econpapers || Download paper | |
| 2024 | Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.. (2024). Almoraish, Ahmed ; Shehawy, Yasser Moustafa ; Agag, Gomaa ; Abdo, Said Shabban ; Labben, Thouraya Gherissi ; Lababdi, Houyem Chaib ; Eid, Riyad. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004149. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | ||
| 2024 | ||
| 2024 | ||
| 2024 | AI technologies in the analysis of visual advertising messages: survey and application. (2024). Kulibanova, Valeria ; Teor, Tatiana ; Kaplun, Dmitrii ; Ilyina, Irina ; Sharakhina, Larisa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00255-1. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | ||
| 2024 | From slack to strength: Examining ESNs impact on mental toughness and cyberslacking in the workplace. (2024). Luqman, Adeel ; He, Yong ; Nusrat, Anam ; Gugnani, Ritika ; Nijjer, Shivinder. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006352. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | ||
| 2024 | Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | ||
| 2024 | Hey ChatGPT: an examination of ChatGPT prompts in marketing. (2024). Wood, Bronwyn ; Tafesse, Wondwesen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00284-w. Full description at Econpapers || Download paper | |
| 2024 | Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7. Full description at Econpapers || Download paper | |
| 2024 | Beyond conventions: Unravelling perceived values role in shaping digital-only banks adoption. (2024). , Maizaitulaidawati ; Hussin, Nazimah ; Alwadain, Ayed ; Muneer, Amgad. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:203:y:2024:i:c:s0040162524001331. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | Variable science mapping as literature review method. (2024). Paul, Justin ; Brggemann, Philipp ; Tomczyk, Przemyslaw. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00336-9. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | ||
| 2024 | ||
| 2024 | ||
| 2024 | Fighting against de-pooling effect of airport advertising spaces: A supply chain perspective. (2024). Mu, Jianliang ; Yang, Jun ; Xiao, Yongbo ; Zhao, Cui. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001182. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | ||
| 2024 | Disentangling the relationship between trust, online buying, and customer satisfaction: a three-way interaction model. (2024). Parayitam, Satyanarayana ; Alagiriswamy, Ravikumar ; Venkatakrishnan, Jeeva. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00228-4. Full description at Econpapers || Download paper | |
| 2024 | Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach. (2024). Cagliyor, Sendi ; Kirgiz, Omer Bugra ; Kiygi-Calli, Meltem ; el Oraiby, Maryam. In: Telecommunications Policy. RePEc:eee:telpol:v:48:y:2024:i:8:s0308596124001137. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model. (2024). Ladhari, Riadh ; Echchakoui, Sad. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00251-5. Full description at Econpapers || Download paper | |
| 2024 | A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign. (2024). Kaya, Tolga ; Burnaz, Sebnem ; Sanisoglu, Meltem. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00254-2. Full description at Econpapers || Download paper | |
| 2024 | Creating meaningful insights from customer reviews: a methodological comparison of topic modeling algorithms and their use in marketing research. (2024). Adirci, Tue Ozansoy ; Yazici, GL. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00256-0. Full description at Econpapers || Download paper | |
| 2024 | Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan. (2024). Aoki, Kei ; Ishizuka, Chikako. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00242-6. Full description at Econpapers || Download paper | |
| 2024 | Why do consumers return products? A qualitative exploration of online product return behaviour of young consumers. (2024). Kunja, Sambashiva Rao ; Das, Lipsa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000663. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2024
| Year | Citing document | |
|---|---|---|
| 2024 | Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers || Download paper | |
| 2024 | Predicting restaurantsââ¬â¢ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons. (2024). Cassia, Fabio ; Magno, Francesca. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001164. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii. (2024). Zaman, Umer. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10297-:d:1528632. Full description at Econpapers || Download paper | |
| 2024 | Sustainability Education as a Predictor of Student Well-Being Through Mindfulness and Social Support: A Mediated Moderation Model. (2024). Huang, Wenjuan ; He, Jun ; Sun, BO ; Gu, Yuanhai. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10508-:d:1533516. Full description at Econpapers || Download paper | |
| 2024 | Examining the Role of AI-Augmented HRM for Sustainable Performance: Key Determinants for Digital Culture and Organizational Strategy. (2024). Rahaman, Md Atikur ; Fenyves, Veronika ; Mollah, Md Alamgir ; Rana, Masud ; Amin, Mohammad Bin ; Abdullah, M M. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:24:p:10843-:d:1541535. Full description at Econpapers || Download paper | |
| 2024 | ||
| 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | |
| 2024 |
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | ||
| 2023 | Houston, we have a problem!: The use of ChatGPT in responding to customer complaints. (2023). Koc, Kaan ; Celik, Cemal ; Kivrak, Oguzhan ; Hatipoglu, Sercan. In: Technology in Society. RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23001380. Full description at Econpapers || Download paper | |
| 2023 | CHATGPT - LEARNING ACCELERATOR OR DEMOLISHER OF FOREIGN LANGUAGE TEACHING AND LEARNING? AN EMPIRICAL STUDY ON BUSINESS FRENCH. (2023). Constantin, Felicia. In: Annals of Faculty of Economics. RePEc:ora:journl:v:2:y:2023:i:2:p:225-238. Full description at Econpapers || Download paper | |
| 2023 | A novel approach to predicting customer lifetime value in B2B SaaS companies. (2023). Dong, Xiaojing ; Curiskis, Stephan ; Scarr, Mark ; Jiang, Fan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00234-6. Full description at Econpapers || Download paper | |
| 2023 |
Recent citations received in 2022
| Year | Citing document | |
|---|---|---|
| 2022 | . Full description at Econpapers || Download paper | |
| 2022 | Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Chakraborty, Ayon ; Alwadain, Ayed ; Hussin, Nazimah. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563. Full description at Econpapers || Download paper | |
| 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | |
| 2022 | Is all academic service distributed equally?. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00190-7. Full description at Econpapers || Download paper |
Recent citations received in 2021
| Year | Citing document | |
|---|---|---|
| 2021 | Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410. Full description at Econpapers || Download paper | |
| 2021 | COVID-19 and Tourism: Analyzing the Effects of COVID-19 Statistics and Media Coverage on Attitudes toward Tourism. (2021). Baker, Carissa ; Ridderstaat, Jorge ; Godovykh, Maksim ; Fyall, Alan. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:4:p:53-883:d:681511. Full description at Econpapers || Download paper | |
| 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper |
10 most frequent citing series