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Marketing Science / INFORMS

Citation Profile [Updated: 2025-04-15 08:32:09]
5 Years H Index
108
Impact Factor (IF)
1.45
5 Years IF
1.65
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0.05 0.11 0.31 0.03 26 26 817 8 8 64 3 157 4 0 0 0.05
1991 0.03 0.1 0.36 0.05 21 47 1105 17 25 59 2 163 8 0 1 0.05 0.05
1992 0.06 0.11 0.24 0.03 24 71 612 17 42 47 3 148 4 0 0 0.05
1993 0.02 0.13 0.16 0.03 23 94 1833 15 57 45 1 135 4 0 0 0.06
1994 0.13 0.14 0.28 0.07 22 116 888 32 89 47 6 127 9 0 1 0.05 0.07
1995 0.18 0.22 0.87 0.19 45 161 1985 139 229 45 8 116 22 0 0 0.1
1996 0.19 0.25 0.8 0.24 21 182 1397 146 375 67 13 135 33 0 0 0.12
1997 0.2 0.24 0.55 0.15 22 204 1456 113 488 66 13 135 20 0 2 0.09 0.11
1998 0.86 0.28 1.58 0.67 28 232 1886 365 854 43 37 133 89 83 22.7 6 0.21 0.13
1999 0.7 0.3 1.72 0.63 36 268 1564 460 1316 50 35 138 87 171 37.2 14 0.39 0.15
2000 0.3 0.36 1.19 0.51 27 295 1515 350 1667 64 19 152 77 59 16.9 8 0.3 0.16
2001 0.62 0.39 1.59 0.65 31 326 1390 510 2184 63 39 134 87 107 21 15 0.48 0.17
2002 0.72 0.41 1.63 0.71 33 359 747 586 2770 58 42 144 102 136 23.2 2 0.06 0.21
2003 0.56 0.44 1.7 0.7 37 396 1339 673 3445 64 36 155 108 176 26.2 28 0.76 0.22
2004 0.71 0.49 2.17 0.82 51 447 2551 963 4413 70 50 164 134 375 38.9 43 0.84 0.22
2005 1.07 0.51 2.17 0.93 58 505 1968 1092 5509 88 94 179 167 350 32.1 34 0.59 0.23
2006 0.99 0.5 2.3 0.81 80 585 2199 1338 6855 109 108 210 170 563 42.1 33 0.41 0.23
2007 0.91 0.46 2.23 0.8 70 655 2173 1455 8313 138 126 259 206 499 34.3 17 0.24 0.2
2008 0.93 0.49 2.44 0.96 91 746 1988 1808 10131 150 140 296 284 502 27.8 15 0.16 0.23
2009 0.86 0.48 2.19 0.88 101 847 1893 1855 11988 161 139 350 307 513 27.7 37 0.37 0.24
2010 0.7 0.48 2.02 0.72 80 927 2762 1871 13863 192 135 400 288 401 21.4 52 0.65 0.21
2011 0.83 0.52 2 0.76 80 1007 1726 2001 15873 181 150 422 322 410 20.5 56 0.7 0.24
2012 1.11 0.52 2.04 0.91 56 1063 2073 2166 18043 160 178 422 386 321 14.8 22 0.39 0.22
2013 0.85 0.56 2.14 0.97 58 1121 1092 2396 20446 136 116 408 397 329 13.7 15 0.26 0.24
2014 0.89 0.55 2.13 0.94 52 1173 959 2500 22949 114 102 375 353 315 12.6 20 0.38 0.23
2015 0.7 0.55 2.26 1.18 56 1229 902 2776 25730 110 77 326 385 303 10.9 32 0.57 0.23
2016 0.75 0.52 2.33 1.08 54 1283 922 2992 28724 108 81 302 326 245 8.2 27 0.5 0.21
2017 0.94 0.54 2.55 1.16 54 1337 795 3409 32137 110 103 276 319 298 8.7 19 0.35 0.21
2018 0.99 0.55 2.41 1.19 52 1389 667 3346 35488 108 107 274 325 285 8.5 16 0.31 0.23
2019 1.17 0.56 2.22 1.09 51 1440 728 3183 38679 106 124 268 291 294 9.2 22 0.43 0.22
2020 1.48 0.68 2.66 1.48 60 1500 535 3989 42668 103 152 267 395 274 6.9 66 1.1 0.32
2021 1.69 0.8 2.81 1.73 55 1555 315 4366 47034 111 188 271 469 285 6.5 16 0.29 0.29
2022 1.62 0.83 2.75 1.9 58 1613 180 4431 51465 115 186 272 517 285 6.4 6 0.1 0.25
2023 0.99 0.8 2.3 1.64 60 1673 78 3843 55308 113 112 276 453 269 7 5 0.08 0.22
2024 1.45 1.02 1.76 1.65 74 1747 30 3075 58383 118 171 284 469 327 10.6 27 0.36 0.27
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

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1314
21993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

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504
32004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

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492
41983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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423
51983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

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420
61985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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393
71991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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383
81996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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381
92010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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377
101983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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376
112006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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361
121986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

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351
132012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

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336
141998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

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328
152000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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311
161988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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288
172005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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273
181998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

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263
192010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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258
201996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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255
211989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

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249
221994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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237
231993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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233
242000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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229
251993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

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223
261995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

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220
272012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

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219
282011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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212
291984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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211
302006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

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203
312003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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201
322007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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201
332006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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193
342009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

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191
351993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

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190
361990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

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187
371995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

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185
382005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Soberman, David ; Iyer, Ganesh . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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184
392001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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184
402003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84.

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181
412011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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180
422000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

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180
431997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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178
441998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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177
452001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

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176
461998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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172
472001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264.

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167
481997Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227.

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166
491995Competitive Coupon Targeting. (1995). Shaffer, Greg ; Zhang, John Z.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:395-416.

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166
501999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, OM ; Rajiv, Surendra ; Dutta, Shantanu. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

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163
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

134
22012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

Full description at Econpapers || Download paper

88
32019Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. (2019). Qu, Zhe ; Fang, Zheng ; Tong, Siliang ; Luo, Xueming. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:937-947.

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75
42012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

66
52007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

Full description at Econpapers || Download paper

64
61993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

59
72004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

52
81986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

51
91998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

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46
102019Identifying Customer Needs from User-Generated Content. (2019). Hauser, John R ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:1:p:1-20.

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42
112006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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40
122005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

37
132010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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37
141991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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35
152011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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34
162012Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Goldenberg, Jacob ; Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543.

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33
171988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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33
182018The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions. (2018). Ursu, Raluca M. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:4:p:530-552.

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33
192011Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415.

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32
202000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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31
212021Targeting and Privacy in Mobile Advertising. (2021). Yoganarasimhan, Hema ; Rafieian, Omid. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:2:p:193-218.

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30
221983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

30
232010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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29
242016To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. (2016). Jiang, Baojun ; Zhang, Fuqiang ; Xu, Yifan ; Tian, Lin . In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:5:p:800-809.

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28
252021The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. (2021). Kung, Edward ; Barron, Kyle ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:1:p:23-47.

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28
262005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Soberman, David ; Iyer, Ganesh . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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272012Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. (2012). Chintagunta, Pradeep ; Cebollada, Javier ; Chu, Junhong. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:1:p:96-114.

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282018Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. (2018). Jing, Bing. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:3:p:469-483.

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291996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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302012Online Product Opinions: Incidence, Evaluation, and Evolution. (2012). Schweidel, David A. ; Moe, Wendy W.. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:372-386.

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312018Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery. (2018). Bronnenberg, Bart J ; Knox, George ; Datta, Hannes. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:1:p:5-21.

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321993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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332010A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. (2010). Villas-Boas, Sofia ; Klapper, Daniel ; draganska, michaela. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:1:p:57-74.

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342019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. (2019). Chapsky, Dan ; Bhargava, Neha ; Zettelmeyer, Florian ; Gordon, Brett R. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:2:p:193-225.

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352007The Impact of a Product-Harm Crisis on Marketing Effectiveness. (2007). van Heerde, Harald ; Dekimpe, Marnik G. ; Helsen, Kristiaan . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:2:p:230-245.

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361983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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372017Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. (2017). Zervas, Georgios ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:5:p:645-665.

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382020Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. (2020). Chandon, Pierre ; Cadario, Romain. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:465-486.

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392020Visual Listening In: Extracting Brand Image Portrayed on Social Media. (2020). dzyabura, daria ; Mizik, Natalie ; Liu, Liu. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:669-686.

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402022The Market for Fake Reviews. (2022). Proserpio, Davide ; Hollenbeck, Brett ; He, Sherry. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:896-921.

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412012Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. (2012). Tellis, Gerard J. ; Tirunillai, Seshadri . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:2:p:198-215.

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422010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Sorensen, Alan T. ; Rasmussen, Scott J. ; Berger, Jonah. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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431994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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442020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. (2020). Du, Shaoyin ; Shriver, Scott K ; Johnson, Garrett A. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:33-51.

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451983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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462019Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels. (2019). Srinivasan, Kannan ; Li, Hui. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:3:p:365-391.

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471985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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482006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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492013Modeling Consumer Learning from Online Product Reviews. (2013). Yang, Sha ; Zhao, YI ; Narayan, Vishal . In: Marketing Science. RePEc:inm:ormksc:v:32:y:2013:i:1:p:153-169.

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502008Information Sharing in a Channel with Partially Informed Retailers. (2008). Gal-Or, Esther ; Dukes, Anthony ; Geylani, Tansev . In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:4:p:642-658.

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2024Who should pay for the return freight in e-commerce? Platforms, retailers or consumers. (2024). Choi, Tsan-Ming ; Zhou, Qiang ; Wang, XU ; Xu, Yang. In: International Journal of Production Economics. RePEc:eee:proeco:v:277:y:2024:i:c:s0925527324002329.

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2024Rating systems and increased heterogeneity in firm performance: Evidence from the New York City Restaurant Industry, 1994–2013. (2024). Sands, Daniel B ; Cattani, Gino ; Porac, Joseph ; Greenberg, Jason. In: Strategic Management Journal. RePEc:bla:stratm:v:45:y:2024:i:1:p:36-65.

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2024Harvesting Ratings. (2024). Johnen, Johannes ; Ng, Robin. In: CRC TR 224 Discussion Paper Series. RePEc:bon:boncrc:crctr224_2024_509.

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2024Risk Aversion and Double Marginalization. (2024). Schmitt, Matt ; Ghili, Soheil. In: Journal of Industrial Economics. RePEc:bla:jindec:v:72:y:2024:i:2:p:762-806.

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2024Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy. (2024). Yang, Nathan ; Liaukonyt, Jra ; Chintala, Sai Chand. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:3:p:506-522.

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2024Bayesian forecasting in economics and finance: A modern review. (2024). Koop, Gary ; Huber, Florian ; Loaiza-Maya, Ruben ; Maneesoonthorn, Worapree ; Frazier, David T ; Martin, Gael M ; Panagiotelis, Anastasios ; Nibbering, Didier ; Maheu, John. In: International Journal of Forecasting. RePEc:eee:intfor:v:40:y:2024:i:2:p:811-839.

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2024.

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2024Heterogeneous treatment effects and optimal targeting policy evaluation. (2024). Misra, Sanjog ; Zhang, Walter W ; Hitsch, Gunter J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:2:d:10.1007_s11129-023-09278-5.

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2024Using the Dual-Privacy Framework to Understand Consumers Perceived Privacy Violations Under Different Firm Practices in Online Advertising. (2024). Miller, Klaus M ; Jerath, Kinshuk. In: Papers. RePEc:arx:papers:2403.03612.

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2024When the Data Are Out: Measuring Behavioral Changes Following a Data Breach. (2024). Feinberg, Fred M ; Turjeman, Dana. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:440-461.

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2024Nothing to hide? Gender and age differences in the willingness to share data. (2024). Shue, Kelly ; Fuster, Andreas ; Frost, Jon ; Doerr, Sebastian ; Armantier, Olivier. In: BIS Working Papers. RePEc:bis:biswps:1187.

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2024Frontiers: Digital Hermits. (2024). Goldfarb, Avi ; Miklos-Thal, Jeanine ; Tucker, Catherine ; Haviv, Avery. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:697-708.

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2024The effectiveness of cross-platform targeted advertising strategy. (2024). Zhong, Weijun ; Liu, Juan ; Mei, Shue ; Zhang, Jianqiang. In: Electronic Commerce Research. RePEc:spr:elcore:v:24:y:2024:i:4:d:10.1007_s10660-022-09659-0.

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2024GPT and CLT: The impact of ChatGPTs level of abstraction on consumer recommendations. (2024). Kirshner, Samuel N. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003314.

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2024Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity. (2024). Meiner, Martin ; Brns, Jasper David. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000869.

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2024Sentiment Analysis in the Age of Generative AI. (2024). Hartmann, Jochen ; Krugmann, Jan Ole. In: Customer Needs and Solutions. RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00143-4.

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2024The Value of AI-Generated Metadata for UGC Platforms: Evidence from a Large-scale Field Experiment. (2024). Zhang, Xinyi ; Sun, Chenshuo ; Goh, Khim-Yong. In: Papers. RePEc:arx:papers:2412.18337.

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2024Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488.

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2024Generative AI. (2024). Feuerriegel, Stefan ; Hartmann, Jochen ; Janiesch, Christian ; Zschech, Patrick. In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. RePEc:spr:binfse:v:66:y:2024:i:1:d:10.1007_s12599-023-00834-7.

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2024Agency Market Power and Information Disclosure in Online Advertising. (2024). Sayedi, Amin ; Choi, Jason W. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1279-1298.

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2024Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. (2024). Liu, Yunchuan ; Long, Fei. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:317-345.

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2024Fighting fake reviews: Authenticated anonymous reviews using identity verification. (2024). Goh, Jie Mein ; Shukla, Aishwarya Deep. In: Business Horizons. RePEc:eee:bushor:v:67:y:2024:i:1:p:71-81.

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2024Learning From Online Ratings. (2024). Stahl, Konrad ; Klein, Tobias J ; Hui, Xiang. In: CRC TR 224 Discussion Paper Series. RePEc:bon:boncrc:crctr224_2024_532.

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2024The impact of fraud on reputation systems. (2024). Paetzel, Fabian ; Krugel, Jan Philipp. In: Games and Economic Behavior. RePEc:eee:gamebe:v:144:y:2024:i:c:p:329-354.

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2024Towards the development of an explainable e-commerce fake review index: An attribute analytics approach. (2024). Hardey, Mariann ; Sharma, Kshitij ; Ahmed, Wasim ; Das, Ronnie ; Filieri, Raffaele ; Apostolidis, Chrysostomos ; Zhang, Ziqi ; Dwivedi, Yogesh K. In: European Journal of Operational Research. RePEc:eee:ejores:v:317:y:2024:i:2:p:382-400.

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2024Platforms and the transformation of the content industries. (2024). Waldfogel, Joel ; Aguiar, Luis ; Reimers, Imke. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:33:y:2024:i:2:p:317-326.

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2024Behind the clicks: Can Amazon allocate user attention as it pleases?. (2024). Rock, Rufus ; Strauss, Ilan ; O'Reilly, Tim ; Mazzucato, Mariana. In: Information Economics and Policy. RePEc:eee:iepoli:v:69:y:2024:i:c:s0167624524000374.

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2024The impact of intelligent manufacturing on labor productivity: An empirical analysis of Chinese listed manufacturing companies. (2024). , Andy ; Liang, Chen ; Zhu, Minghao ; Zhou, Honggeng. In: International Journal of Production Economics. RePEc:eee:proeco:v:267:y:2024:i:c:s092552732300302x.

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2024Does inflation targeting live up to all the hype?. (2024). Ghosh, Taniya ; Ajit, Yadavindu. In: Indira Gandhi Institute of Development Research, Mumbai Working Papers. RePEc:ind:igiwpp:2024-024.

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2024Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans. (2024). Spann, Martin ; Schuster, Emanuel. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324003084.

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2024Is Personalized Pricing Profitable When Firms Can Differentiate?. (2024). Nault, Barrie R ; Wang, Xin ; Li, XI. In: Management Science. RePEc:inm:ormnsc:v:70:y:2024:i:7:p:4184-4199.

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2024Understanding consumer behavior during and after a Pandemic: Implications for customer lifetime value prediction models. (2024). Thomasen, Sophie ; Thomsen, Charlotte Hjerrild ; Tudoran, Ana Alina. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000316.

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2024Unravelling cross-country regulatory intricacies of data governance: the relevance of legal insights for digitalization and international business. (2024). Ocelik, Vaclav ; Kolk, Ans ; Coche, Eugenie. In: Journal of International Business Policy. RePEc:pal:joibpo:v:7:y:2024:i:1:d:10.1057_s42214-023-00172-1.

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2024Privacy regulation and firm performance: Estimating the GDPR effect globally. (2024). Presidente, Giorgio ; Frey, Carl Benedikt. In: Economic Inquiry. RePEc:bla:ecinqu:v:62:y:2024:i:3:p:1074-1089.

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2024The effect of cybersecurity legislation on firm cost behavior: Evidence from China. (2024). Li, Jiyuan ; Wang, Hao. In: Pacific-Basin Finance Journal. RePEc:eee:pacfin:v:86:y:2024:i:c:s0927538x24002117.

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2024The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior. (2024). Skiera, Bernd ; Schmitt, Julia ; Miller, Klaus M. In: Papers. RePEc:arx:papers:2411.11589.

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2024The rise of empirical online platform research in the new millennium. (2024). Cheng, Hsing Kenneth ; Sokol, Daniel D ; Zang, Xinyu. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:33:y:2024:i:2:p:416-451.

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2024Can the establishment of a personal data protection system promote corporate innovation?. (2024). Wang, Yiying ; Yin, Xingqiang ; Chen, Wanyi ; Wu, Dongjing. In: Research Policy. RePEc:eee:respol:v:53:y:2024:i:9:s004873332400129x.

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2024Data, digital markets, and the economic value of privacy. (2024). Zamparini, Luca. In: Eastern Journal of European Studies. RePEc:jes:journl:y:2024:v:15(2):p:147-164.

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2024Network compatibility and incumbent pricing regimes. (2024). Matsushima, Noriaki ; Tremblay, Mark J. In: ISER Discussion Paper. RePEc:dpr:wpaper:1265.

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2024Algorithmic Collusion or Competition: the Role of Platforms Recommender Systems. (2023). Tan, Yong ; Lee, Stephanie ; Xu, Xingchen. In: Papers. RePEc:arx:papers:2309.14548.

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2024Agency models in online platforms: A review of recent developments and future prospects. (2024). Tan, Yinliang ; Liu, Yang ; Zheng, Quan ; Yu, Chuanbin. In: European Journal of Operational Research. RePEc:eee:ejores:v:319:y:2024:i:3:p:679-695.

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2024Frontiers: A Simple Forward Difference-in-Differences Method. (2024). Li, Kathleen T. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:267-279.

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2024Unhealthy food, regulations, and consumer welfare: The US microwaveable popcorn market. (2024). Streletskaya, Nadia ; Mohapatra, Debi Prasad ; Bauner, Christoph ; Wang, Emily. In: Economic Inquiry. RePEc:bla:ecinqu:v:62:y:2024:i:4:p:1558-1578.

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2024Why advertisers should embrace event typicality and maximize leveraging of major events. (2024). Mazodier, Marc ; Carrillat, Franois A ; Eckert, Christine. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01012-1.

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2024The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok. (2024). Bie, Yongyue ; Kou, Sining ; Duan, Shen ; Meng, LU. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003783.

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2024Consumer search: What can we learn from pre-purchase data?. (2024). Ursu, Raluca ; Seiler, Stephan ; Honka, Elisabeth. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:114-129.

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2024Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400.

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2024Multiattribute Search: Empirical Evidence and Information Design. (2024). Hunter, Megan ; Gardete, Pedro M. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1052-1080.

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2024Advertising as Information for Ranking E-Commerce Search Listings. (2024). Nair, Harikesh S ; Sahni, Navdeep S ; Yang, Joonhyuk ; Xiong, XI. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:360-377.

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2024
2024Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective. (2024). Wang, Yuting ; Xu, Xiaoping ; Choi, Tsan-Ming ; Cheng, T. C. E., . In: European Journal of Operational Research. RePEc:eee:ejores:v:318:y:2024:i:3:p:979-999.

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2024Freemium design: Optimal tier differentiation models for content platforms. (2024). Ji, Xiang ; Zhang, Juzhi ; Li, Jingyan ; Wu, Jie. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:188:y:2024:i:c:s1366554524002035.

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2024Advertising and Content Creation on Digital Content Platforms. (2024). Ren, Qitian. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:734-750.

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2024Media Formats of Advertising. (2024). Lin, Song. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1031-1051.

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2024The many faces of social media in business and economics research: Taking stock of the literature and looking into the future. (2024). Tumasjan, Andranik. In: Journal of Economic Surveys. RePEc:bla:jecsur:v:38:y:2024:i:2:p:389-426.

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2024The creator’s dilemma: Resolving tensions between authenticity and monetization in social media. (2024). Hofstetter, Reto ; Gollnhofer, Johanna Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:427-435.

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2024Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media. (2024). He, Yuanqiong ; Zhou, QI ; Canfield, Jessica ; Yuan, Hong. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s014829632400328x.

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2024Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry. (2024). Singh, Vishal ; Misra, Kanishka ; Guler, Ali Umut. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1102-1131.

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2024Bandit Profit-maximization for Targeted Marketing. (2024). Kandasamy, Kirthevasan ; Vitercik, Ellen ; Huh, Joon Suk. In: Papers. RePEc:arx:papers:2403.01361.

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2024Decomposing cross-channel advertising support of retailer price promotions. (2024). Dost, Florian ; Maier, Erik. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:3:p:362-381.

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2024The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. (2024). Shin, Jiwoong ; Wang, Chi-Ying. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:840-862.

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2024One size fits all? The value of standardized retail chains. (2024). Klopack, Ben. In: RAND Journal of Economics. RePEc:bla:randje:v:55:y:2024:i:1:p:55-86.

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2024Regional assessment of household energy decision-making and technology adoption in the United States. (2024). McCord, Kieren H ; Fuentes, Tracy L ; Antonopoulos, Chrissi A ; Biswas, Saurabh. In: Energy Policy. RePEc:eee:enepol:v:185:y:2024:i:c:s0301421523005256.

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2024Impact evaluation with nonrepeatable outcomes: The case of forest conservation. (2024). Heilmayr, Robert ; Garcia, Alberto. In: Journal of Environmental Economics and Management. RePEc:eee:jeeman:v:125:y:2024:i:c:s0095069624000457.

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2024Willingness to pay for solar adoption: Economic, ideological, motivational, and demographic factors. (2024). Bird, Stephen ; Badole, Sachin B ; Heintzelman, Martin D ; Legault, Lisa. In: Energy Economics. RePEc:eee:eneeco:v:136:y:2024:i:c:s0140988324004110.

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2024Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. (2024). Tsvetanov, Tsvetan ; Lamp, Stefan ; Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1132-1148.

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2024The McMansion effect: Positional externalities in U.S. suburbs. (2024). Bellet, Clement S. In: Journal of Public Economics. RePEc:eee:pubeco:v:238:y:2024:i:c:s0047272724001105.

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2024Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts. (2024). Chintagunta, Pradeep K ; Mummalaneni, Simha ; Goli, Ali. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:3:p:564-589.

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2024
2024How do applied researchers use the Causal Forest? A methodological review of a method. (2024). Rehill, Patrick. In: Papers. RePEc:arx:papers:2404.13356.

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2024When Is Heterogeneity Actionable for Personalization?. (2024). Berman, Ron ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2411.16552.

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2024The use of synthetic data in tourism. (2024). Viglia, Giampaolo ; Adler, Susanne J ; Miltgen, Caroline Lancelot ; Sarstedt, Marko. In: Annals of Tourism Research. RePEc:eee:anture:v:108:y:2024:i:c:s0160738324000963.

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2024Shrinkflation. (2024). Serfes, Konstantinos ; Chalioti, Evangelia. In: Economics Letters. RePEc:eee:ecolet:v:244:y:2024:i:c:s0165176524004439.

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2024“I dont care about cookies!” data disclosure and time-inconsistent users. (2024). Abrardi, Laura ; Cambini, Carlo ; Hoernig, Steffen. In: Information Economics and Policy. RePEc:eee:iepoli:v:69:y:2024:i:c:s0167624524000349.

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2024Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488.

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2024Do political conflicts influence daily consumption choices? Evidence from US-China relations. (2024). Jurgensmeier, Lukas ; Proffen, Celina. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:220:y:2024:i:c:p:660-674.

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2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis. (2024). Guo, Xin ; Fan, Xiaojun ; Zhao, Wenyu ; Zhang, LU. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002777.

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2024Dynamic pricing for perishable goods: A data-driven digital transformation approach. (2024). Mehmood, Fahad ; Pahuja, Aseem ; Bhatti, Zeeshan Ahmed ; Aslam, Haris ; Syed, Tahir Abbas. In: International Journal of Production Economics. RePEc:eee:proeco:v:277:y:2024:i:c:s0925527324002627.

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2024Do virtual endorsers have a country-of-origin effect? From the perspective of congruent explanations. (2024). Wu, Yang ; Xu, Hui. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003263.

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2024Uninformed Choices in Perishables. (2024). Sanders, Robert Evan ; Hansen, Karsten ; Misra, Kanishka. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:751-777.

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2024Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”. (2024). Zhang, Ting. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:918-920.

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2024Dual Role and Product Featuring Strategy of Digital Platform. (2024). Qiu, YE ; Wang, Ruitong. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1168-1187.

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2024AI for marketing: Enabler? Engager? Ersatz?. (2024). Appan, Radha ; Madhavaram, Sreedhar. In: AMS Review. RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00293-7.

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2024Sentiment Analysis in the Age of Generative AI. (2024). Hartmann, Jochen ; Krugmann, Jan Ole. In: Customer Needs and Solutions. RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00143-4.

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2024The impacts of platform owner entry on prospective complementors’ intention to join: Discouraged by deterrent or attracted by good reputation. (2024). Zhao, Xin ; Li, Zhengwei ; Zheng, Yadan. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00738-8.

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2024Mitigating Estimation Risk: a Data-Driven Fusion of Experimental and Observational Data. (2024). Stegehuis, Noah ; Koopman, Siem Jan ; Gorgi, Paolo ; Blasques, Francisco. In: Tinbergen Institute Discussion Papers. RePEc:tin:wpaper:20240066.

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Recent citations received in 2023
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2023Splash! Robustifying Donor Pools for Policy Studies. (2023). Coupet, Jason ; Bayani, Mani ; Greathouse, Jared Amani. In: Papers. RePEc:arx:papers:2308.13688.

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2023Dynamic pricing: Definition, implications for managers, and future research directions. (2023). Akella, Laxminarayana Yashaswy ; Pauwels, Koen ; Kopalle, Praveen K ; Gangwar, Manish. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:580-593.

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2023The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme. (2023). Du, Pengcheng ; Cheng, T. C. E., ; Guo, Shunan ; Xu, Xiaoping. In: International Journal of Production Economics. RePEc:eee:proeco:v:260:y:2023:i:c:s0925527323000713.

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2023Supply chain channel structure with online platform and dual-purpose firms. (2023). Wang, Yun ; Gao, Yuqing ; Huang, Song. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:180:y:2023:i:c:s1366554523003514.

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2023Optimal Price Targeting. (2023). Aggarwal, Ishant ; Seiler, Stephan ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499.

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2022
2022Pushing Notifications as Dynamic Information Design. (2022). Zhong, Zemin ; Iyer, Ganesh. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:1:p:51-72.

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2022Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage. (2022). Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:2:p:315-335.

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2022Identifying Food Labeling Effects on Consumer Behavior. (2022). Schwartz, Daniel ; Noton, Carlos ; Elberg, Andres ; Araya, Sebastian. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:982-1003.

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2022Superior Knowledge, Price Discrimination, and Customer Inspection. (2022). Xu, Zibin ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:6:p:1097-1117.

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Recent citations received in 2021
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2021Search and Competition with Flexible Investigations. (2021). Jain, Vasudha ; Whitmeyer, Mark. In: Papers. RePEc:arx:papers:2104.13159.

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2021Airbnb and Rental Markets: Evidence from Berlin. (2021). Duso, Tomaso ; Tran, Kevin Ducbao ; Schfer, Maximilian ; Michelsen, Claus. In: Bristol Economics Discussion Papers. RePEc:bri:uobdis:21/746.

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2021Airbnb and Rental Markets: Evidence from Berlin. (2021). Schaefer, Maximilian ; Michelsen, Claus ; Duso, Tomaso ; Tran, Kevin Ducbao ; Schafer, Maximilian. In: CESifo Working Paper Series. RePEc:ces:ceswps:_9089.

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2021Lookalike Targeting on Others Journeys: Brand Versus Performance Marketing. (2021). Roy, Subroto ; Lee, Seung Yoon ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2302.

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2021Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive. (2021). Singh, Ramendra ; Adil, Mohd ; Bharti, Kumkum ; Sadiq, Mohd. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002095.

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2021Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India. (2021). Yasa, Venkat Reddy ; Singh, Soumya ; Nagaraj, Samala. In: Technology in Society. RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000099.

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2021Is It Possible to Forecast the Price of Bitcoin?. (2021). Goutte, Stéphane ; Chevallier, Julien ; Guegan, Dominique. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:2:p:24-420:d:564101.

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2021On Rational Choice and the Representation of Decision Problems. (2021). Zahn, Philipp ; Oliva, Paulo. In: Games. RePEc:gam:jgames:v:12:y:2021:i:4:p:86-:d:675248.

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2021Does Car-Sharing Reduce Car Ownership? Empirical Evidence from Germany. (2021). Kolleck, Aaron. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:13:p:7384-:d:586967.

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2021Digital Piracy among Young Adults: The Role of Values and Time Perspectives. (2021). Tomczyk, Ukasz ; Bayraktar, Fatih . In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9140-:d:614957.

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2021What Causes the Virtual Agglomeration of Creative Industries?. (2021). Jiang, Yao ; Liu, Chunhong ; Chen, XU ; Gao, Changchun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9232-:d:616042.

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2021A Dynamic Model of Optimal Retargeting. (2021). Yao, Yunfei ; Villas-Boas, Miguel J. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:3:p:428-458.

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2021Targeted Advertising and Consumer Inference. (2021). Yu, Jungju ; Shin, Jiwoong. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:900-922.

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2021Content-Based Model of Web Search Behavior: An Application to TV Show Search. (2021). Hill, Shawndra ; Toubia, Olivier ; Liu, Jia. In: Management Science. RePEc:inm:ormnsc:v:67:y:2021:i:10:p:6378-6398.

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2021Asymmetric cost pass-through and consumer search: empirical evidence from online platforms. (2021). Heim, Sven. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:19:y:2021:i:2:d:10.1007_s11129-021-09233-2.

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2021Online program engagement and audience size during television ads. (2021). Bleier, Alexander ; Fossen, Beth L. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00769-z.

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