Citation analysis for Marketing Science / INFORMS

Citation Profile [Updated: 2025-01-21 17:37:07]

5 Years H Index

108

Impact Factor (IF)

1.22

5 Years IF

1.38

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
1990	0.05	0.11	0.31	0.03	26	26	812	8	8	64	3	157	4		0		0	0.05
1991	0.03	0.1	0.36	0.05	21	47	1097	17	25	59	2	163	8		0	1	0.05	0.05
1992	0.06	0.11	0.24	0.03	24	71	607	17	42	47	3	148	4		0		0	0.06
1993	0.02	0.13	0.16	0.03	23	94	1807	15	57	45	1	135	4		0		0	0.06
1994	0.13	0.14	0.28	0.07	22	116	882	32	89	47	6	127	9		0	1	0.05	0.07
1995	0.18	0.22	0.87	0.19	45	161	1977	139	229	45	8	116	22		0		0	0.09
1996	0.19	0.25	0.8	0.24	21	182	1387	146	375	67	13	135	33		0		0	0.12
1997	0.2	0.24	0.55	0.15	22	204	1444	113	488	66	13	135	20		0	2	0.09	0.11
1998	0.86	0.28	1.58	0.67	28	232	1861	365	854	43	37	133	89	83	22.7	6	0.21	0.13
1999	0.7	0.31	1.72	0.63	36	268	1553	460	1316	50	35	138	87	171	37.2	14	0.39	0.15
2000	0.3	0.36	1.18	0.51	27	295	1502	348	1665	64	19	152	77	59	17	8	0.3	0.16
2001	0.62	0.39	1.58	0.65	31	326	1385	507	2179	63	39	134	87	107	21.1	15	0.48	0.17
2002	0.72	0.41	1.63	0.71	33	359	741	585	2764	58	42	144	102	136	23.2	2	0.06	0.21
2003	0.56	0.44	1.7	0.7	37	396	1327	672	3438	64	36	155	108	176	26.2	28	0.76	0.22
2004	0.71	0.49	2.16	0.82	51	447	2520	960	4403	70	50	164	134	375	39.1	43	0.84	0.22
2005	1.07	0.51	2.17	0.94	58	505	1951	1091	5498	88	94	179	168	350	32.1	34	0.59	0.24
2006	0.99	0.51	2.3	0.81	80	585	2181	1335	6841	109	108	210	170	563	42.2	33	0.41	0.23
2007	0.91	0.46	2.23	0.8	70	655	2144	1457	8301	138	126	259	206	499	34.2	17	0.24	0.2
2008	0.92	0.49	2.42	0.95	91	746	1971	1794	10105	150	138	296	281	502	28	15	0.16	0.23
2009	0.86	0.48	2.18	0.87	101	847	1871	1844	11951	161	138	350	303	513	27.8	37	0.37	0.24
2010	0.71	0.48	2.02	0.72	80	927	2726	1873	13828	192	136	400	289	401	21.4	52	0.65	0.21
2011	0.83	0.52	2	0.77	80	1007	1696	2001	15838	181	150	422	323	410	20.5	56	0.7	0.24
2012	1.11	0.52	2.03	0.91	56	1063	2032	2158	18000	160	177	422	383	321	14.9	22	0.39	0.22
2013	0.85	0.56	2.14	0.97	58	1121	1070	2389	20396	136	116	408	396	329	13.8	15	0.26	0.24
2014	0.88	0.55	2.12	0.93	52	1173	943	2484	22883	114	100	375	349	315	12.7	20	0.38	0.23
2015	0.7	0.55	2.24	1.17	56	1229	879	2753	25641	110	77	326	383	303	11	32	0.57	0.23
2016	0.75	0.52	2.32	1.08	54	1283	896	2976	28619	108	81	302	325	245	8.2	27	0.5	0.21
2017	0.95	0.54	2.55	1.16	54	1337	767	3408	32031	110	104	276	319	298	8.7	19	0.35	0.22
2018	0.99	0.55	2.4	1.18	51	1388	634	3321	35357	108	107	274	324	285	8.6	16	0.31	0.23
2019	1.17	0.56	2.21	1.09	51	1439	692	3168	38533	105	123	267	291	294	9.3	22	0.43	0.23
2020	1.48	0.67	2.61	1.48	60	1499	498	3913	42446	102	151	266	394	274	7	65	1.08	0.32
2021	1.66	0.79	2.73	1.7	55	1554	268	4247	46693	111	184	270	460	285	6.7	16	0.29	0.29
2022	1.56	0.83	2.66	1.85	58	1612	149	4285	50978	115	179	271	501	285	6.7	6	0.1	0.25
2023	0.96	0.82	2.21	1.59	60	1672	50	3696	54674	113	108	275	436	269	7.3	5	0.08	0.23
2024	1.22		1.52	1.38	74	1746	16	2660	57334	118	144	284	392	327	12.3	19	0.26

IF:	Two years Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for all series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Five years Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	1985	Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214. Full description at Econpapers \|\| Download paper	1295
2	1993	The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143. Full description at Econpapers \|\| Download paper	492
3	2004	Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560. Full description at Econpapers \|\| Download paper	486
4	1983	A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238. Full description at Econpapers \|\| Download paper	421
5	1983	An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191. Full description at Econpapers \|\| Download paper	418
6	1985	Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176. Full description at Econpapers \|\| Download paper	391
7	1996	Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20. Full description at Econpapers \|\| Download paper	378
8	1991	Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296. Full description at Econpapers \|\| Download paper	377
9	1983	Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272. Full description at Econpapers \|\| Download paper	376
10	2010	The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421. Full description at Econpapers \|\| Download paper	370
11	2006	Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759. Full description at Econpapers \|\| Download paper	360
12	1986	The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297. Full description at Econpapers \|\| Download paper	344
13	2012	Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912. Full description at Econpapers \|\| Download paper	332
14	1998	The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28. Full description at Econpapers \|\| Download paper	324
15	2000	Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42. Full description at Econpapers \|\| Download paper	308
16	1988	Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168. Full description at Econpapers \|\| Download paper	287
17	2005	Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381. Full description at Econpapers \|\| Download paper	271
18	1998	A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65. Full description at Econpapers \|\| Download paper	261
19	2010	The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957. Full description at Econpapers \|\| Download paper	253
20	1996	The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340. Full description at Econpapers \|\| Download paper	252
21	1989	Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323. Full description at Econpapers \|\| Download paper	247
22	1994	Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223. Full description at Econpapers \|\| Download paper	234
23	1993	Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394. Full description at Econpapers \|\| Download paper	230
24	2000	Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21. Full description at Econpapers \|\| Download paper	223
25	1993	The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52. Full description at Econpapers \|\| Download paper	221
26	1995	Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169. Full description at Econpapers \|\| Download paper	220
27	1984	Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307. Full description at Econpapers \|\| Download paper	211
28	2012	Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586. Full description at Econpapers \|\| Download paper	209
29	2011	Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212. Full description at Econpapers \|\| Download paper	209
30	2006	Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717. Full description at Econpapers \|\| Download paper	203
31	2003	Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354. Full description at Econpapers \|\| Download paper	200
32	2007	The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659. Full description at Econpapers \|\| Download paper	196
33	2009	Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739. Full description at Econpapers \|\| Download paper	189
34	2006	Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739. Full description at Econpapers \|\| Download paper	189
35	1990	The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206. Full description at Econpapers \|\| Download paper	186
36	1993	The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27. Full description at Econpapers \|\| Download paper	184
37	1995	Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466. Full description at Econpapers \|\| Download paper	184
38	2001	Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283. Full description at Econpapers \|\| Download paper	183
39	2005	The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Soberman, David ; Iyer, Ganesh . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476. Full description at Econpapers \|\| Download paper	182
40	2000	Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103. Full description at Econpapers \|\| Download paper	180
41	2003	Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84. Full description at Econpapers \|\| Download paper	177
42	2011	Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404. Full description at Econpapers \|\| Download paper	176
43	1997	Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145. Full description at Econpapers \|\| Download paper	176
44	1998	Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337. Full description at Econpapers \|\| Download paper	174
45	2001	Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243. Full description at Econpapers \|\| Download paper	174
46	2001	Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264. Full description at Econpapers \|\| Download paper	167
47	1995	Competitive Coupon Targeting. (1995). Shaffer, Greg ; Zhang, John Z.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:395-416. Full description at Econpapers \|\| Download paper	166
48	1998	Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195. Full description at Econpapers \|\| Download paper	166
49	1997	Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227. Full description at Econpapers \|\| Download paper	166
50	1999	Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, OM ; Rajiv, Surendra ; Dutta, Shantanu. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568. Full description at Econpapers \|\| Download paper	163

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	1985	Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214. Full description at Econpapers \|\| Download paper	115
2	2012	Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586. Full description at Econpapers \|\| Download paper	76
3	2019	Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. (2019). Qu, Zhe ; Fang, Zheng ; Tong, Siliang ; Luo, Xueming. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:937-947. Full description at Econpapers \|\| Download paper	65
4	2012	Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912. Full description at Econpapers \|\| Download paper	63
5	2007	The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659. Full description at Econpapers \|\| Download paper	57
6	1993	The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143. Full description at Econpapers \|\| Download paper	50
7	2004	Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560. Full description at Econpapers \|\| Download paper	47
8	1986	The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297. Full description at Econpapers \|\| Download paper	45
9	1998	The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28. Full description at Econpapers \|\| Download paper	42
10	2006	Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759. Full description at Econpapers \|\| Download paper	39
11	2019	Identifying Customer Needs from User-Generated Content. (2019). Hauser, John R ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:1:p:1-20. Full description at Econpapers \|\| Download paper	36
12	2005	Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381. Full description at Econpapers \|\| Download paper	35
13	1988	Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168. Full description at Econpapers \|\| Download paper	31
14	2010	The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957. Full description at Econpapers \|\| Download paper	31
15	2011	Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415. Full description at Econpapers \|\| Download paper	30
16	2012	Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Goldenberg, Jacob ; Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543. Full description at Econpapers \|\| Download paper	30
17	2011	Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404. Full description at Econpapers \|\| Download paper	30
18	1991	Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296. Full description at Econpapers \|\| Download paper	29
19	2021	Targeting and Privacy in Mobile Advertising. (2021). Yoganarasimhan, Hema ; Rafieian, Omid. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:2:p:193-218. Full description at Econpapers \|\| Download paper	28
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Citing documents used to compute impact factor: 144

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2024	The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness. (2024). Gutt, Dominik ; Heimbach, Irina ; Tsekouras, Dimitrios. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01027-8. Full description at Econpapers \|\| Download paper
2024	The Rise of Recommerce: Ownership and Sustainability with Overlapping Generations. (2024). Sundararajan, Arun ; Li, Rubing. In: Papers. RePEc:arx:papers:2405.09023. Full description at Econpapers \|\| Download paper
2024	Unstructured data research in business: Toward a structured approach. (2024). Kubler, Raoul ; el Kihal, Siham ; Padigar, Manjunath ; de Haan, Evert ; Wieringa, Jaap E. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001590. Full description at Econpapers \|\| Download paper
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2024	A Critical Review of the Digital and Green Twin Transitions. Implications, synergies and trade-offs.. (2024). de Bustillo, Muoz. In: JRC Working Papers on Labour, Education and Technology. RePEc:ipt:laedte:202407. Full description at Econpapers \|\| Download paper
2024	Data-driven product design and assortment optimization. (2024). Zheng, Shengming ; Wang, BO ; Yu, Yugang. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:182:y:2024:i:c:s1366554524000036. Full description at Econpapers \|\| Download paper
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2024	When Is Heterogeneity Actionable for Personalization?. (2024). Berman, Ron ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2411.16552. Full description at Econpapers \|\| Download paper
2024	Measuring Consumer Sensitivity to Audio Advertising: A Long-Run Field Experiment on Pandora Internet Radio. (2024). Riabov, Nickolai M ; Reiley, David ; Huang, Jason ; Goli, Ali. In: Papers. RePEc:arx:papers:2412.05516. Full description at Econpapers \|\| Download paper
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2024	Tracking time-varying brand equity using household panel data. (2024). Guhl, Daniel. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324003035. Full description at Econpapers \|\| Download paper
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2024	Power structure preferences in a dual-channel supply chain: Demand information symmetry vs. asymmetry. (2024). Yue, Xiaohang ; Cai, Jianhu ; Hu, Xiaoqing. In: European Journal of Operational Research. RePEc:eee:ejores:v:314:y:2024:i:3:p:920-934. Full description at Econpapers \|\| Download paper
2024	Carbon emission reduction and precision marketing decisions of a platform supply chain. (2024). Wang, Jun ; Li, Kang ; Xia, Liangjie ; Qin, Juanjuan. In: International Journal of Production Economics. RePEc:eee:proeco:v:268:y:2024:i:c:s0925527323003365. Full description at Econpapers \|\| Download paper
2024	The Impact of Platformâs Information Sharing on Manufacturer Encroachment and Selling Format Decision. (2024). Song, Huaming ; Ignatius, Joshua ; Gong, Canran ; Day, Steven James ; Chai, Junwu. In: European Journal of Operational Research. RePEc:eee:ejores:v:317:y:2024:i:1:p:141-155. Full description at Econpapers \|\| Download paper
2024	Does bank-tax-interaction benefit small and medium manufacturer? An intertemporal signaling game. (2024). Zhao, Ruiqing ; Li, Lin ; Jiao, Bing. In: International Journal of Production Economics. RePEc:eee:proeco:v:271:y:2024:i:c:s092552732400077x. Full description at Econpapers \|\| Download paper
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2024	To share or not to share: Strategic information sharing with store brand encroachment in platform markets. (2024). Xu, Jie ; Yu, Dongdong ; Ng, C T ; Luo, Chunlin. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:189:y:2024:i:c:s1366554524002230. Full description at Econpapers \|\| Download paper
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2024	A Deep Learning and Image Processing Pipeline for Object Characterization in Firm Operations. (2024). Xia, Yusen ; Rai, Arun ; Aghasi, Alireza. In: INFORMS Journal on Computing. RePEc:inm:orijoc:v:36:y:2024:i:2:p:616-634. Full description at Econpapers \|\| Download paper
2024	Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels. (2024). Amaldoss, Wilfred ; Long, Fei. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:925-952. Full description at Econpapers \|\| Download paper
2024	From silver to platinum: The impact of frequent flier tier levels on air travellersâ behaviour. (2024). van Ommeren, Jos ; de Jong, Gerben ; Behrens, Christiaan. In: Transportation Research Part B: Methodological. RePEc:eee:transb:v:186:y:2024:i:c:s0191261524001103. Full description at Econpapers \|\| Download paper
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2024	Welfare Implications of Personalized Pricing in Competitive Platform Markets: The Role of Network Effects. (2024). Matsushima, Noriaki ; Shekhar, Shiva ; Lu, Qiuyu. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10994. Full description at Econpapers \|\| Download paper
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2024	Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation. (2024). Kumar, Vineet ; Chou, Cheng. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:797-816. Full description at Econpapers \|\| Download paper
2024	Better with buy now, pay later?: A competitive analysis. (2024). Jindal, Pranav ; Desai, Preyas S. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:1:d:10.1007_s11129-023-09271-y. Full description at Econpapers \|\| Download paper
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2024	Creation, Consumption, and Control of Sensitive Content. (2024). Wu, Yue. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:885-902. Full description at Econpapers \|\| Download paper
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2024	What Cookie-Based Advertising Effectiveness Fails to Measure. (2024). Arora, Neeraj ; Hoban, Paul R ; Tian, Min. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:407-418. Full description at Econpapers \|\| Download paper
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2024	Machine learning in marketing: Recent progress and future research directions. (2024). , Eric ; Bernritter, Stefan F ; Herhausen, Dennis ; Delen, Dursun ; Kumar, Ajay. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006136. Full description at Econpapers \|\| Download paper
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2024	Are consumers averse to sponsored messages? The role of search advertising in information discovery. (2024). Zhang, Charles ; Sahni, Navdeep S. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:1:d:10.1007_s11129-023-09270-z. Full description at Econpapers \|\| Download paper
2024	Enhancing online reviews: exploring the impact of characteristic-based review system on customer engagement for offline sellers. (2024). Yoo, Byungjoon ; Yum, Kyeongmin. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-04082-2. Full description at Econpapers \|\| Download paper
2024	Dynamic pricing in the presence of social externalities and reference-price effect. (2024). Zaccour, Georges ; Chaab, Jafar. In: Omega. RePEc:eee:jomega:v:122:y:2024:i:c:s0305048323001275. Full description at Econpapers \|\| Download paper
2024	Natural language processing for innovation search â Reviewing an emerging non-human innovation intermediary. (2024). Just, Julian. In: Technovation. RePEc:eee:techno:v:129:y:2024:i:c:s0166497223001943. Full description at Econpapers \|\| Download paper
2024	Industry-sensitive language modeling for business. (2024). de Caigny, Arno ; de Weerdt, Jochen ; Coussement, Kristof ; Borchert, Philipp. In: European Journal of Operational Research. RePEc:eee:ejores:v:315:y:2024:i:2:p:691-702. Full description at Econpapers \|\| Download paper
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2024	Robust Learning for Optimal Dynamic Treatment Regimes with Observational Data. (2024). Sakaguchi, Shosei. In: Papers. RePEc:arx:papers:2404.00221. Full description at Econpapers \|\| Download paper
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2024	Rating systems and increased heterogeneity in firm performance: Evidence from the New York City Restaurant Industry, 1994â2013. (2024). Greenberg, Jason ; Sands, Daniel B ; Cattani, Gino ; Porac, Joseph. In: Strategic Management Journal. RePEc:bla:stratm:v:45:y:2024:i:1:p:36-65. Full description at Econpapers \|\| Download paper
2024	Harvesting Ratings. (2024). Johnen, Johannes ; Ng, Robin. In: CRC TR 224 Discussion Paper Series. RePEc:bon:boncrc:crctr224_2024_509. Full description at Econpapers \|\| Download paper
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2024	Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy. (2024). Yang, Nathan ; Liaukonyt, Jra ; Chintala, Sai Chand. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:3:p:506-522. Full description at Econpapers \|\| Download paper
2024	Bayesian forecasting in economics and finance: A modern review. (2024). Koop, Gary ; Huber, Florian ; Loaiza-Maya, Ruben ; Maneesoonthorn, Worapree ; Frazier, David T ; Martin, Gael M ; Panagiotelis, Anastasios ; Nibbering, Didier ; Maheu, John. In: International Journal of Forecasting. RePEc:eee:intfor:v:40:y:2024:i:2:p:811-839. Full description at Econpapers \|\| Download paper
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2024	Heterogeneous treatment effects and optimal targeting policy evaluation. (2024). Misra, Sanjog ; Zhang, Walter W ; Hitsch, Gunter J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:2:d:10.1007_s11129-023-09278-5. Full description at Econpapers \|\| Download paper
2024	Using the Dual-Privacy Framework to Understand Consumers Perceived Privacy Violations Under Different Firm Practices in Online Advertising. (2024). Miller, Klaus M ; Jerath, Kinshuk. In: Papers. RePEc:arx:papers:2403.03612. Full description at Econpapers \|\| Download paper
2024	When the Data Are Out: Measuring Behavioral Changes Following a Data Breach. (2024). Feinberg, Fred M ; Turjeman, Dana. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:440-461. Full description at Econpapers \|\| Download paper
2024	Nothing to hide? Gender and age differences in the willingness to share data. (2024). Shue, Kelly ; Fuster, Andreas ; Frost, Jon ; Doerr, Sebastian ; Armantier, Olivier. In: BIS Working Papers. RePEc:bis:biswps:1187. Full description at Econpapers \|\| Download paper
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2024	Is pay-or-consent for privacy justifiable? Evidence from different users privacy attitudes toward behavioral data collection in South Korea. (2024). Kwon, Youngsun ; Nam, Sangjun. In: Telecommunications Policy. RePEc:eee:telpol:v:48:y:2024:i:7:s0308596124000910. Full description at Econpapers \|\| Download paper
2024	Frontiers: Digital Hermits. (2024). Goldfarb, Avi ; Miklos-Thal, Jeanine ; Tucker, Catherine ; Haviv, Avery. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:697-708. Full description at Econpapers \|\| Download paper
2024	GPT and CLT: The impact of ChatGPTs level of abstraction on consumer recommendations. (2024). Kirshner, Samuel N. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003314. Full description at Econpapers \|\| Download paper
2024	Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity. (2024). Meiner, Martin ; Brns, Jasper David. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000869. Full description at Econpapers \|\| Download paper
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2024	Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers \|\| Download paper
2024	Agency Market Power and Information Disclosure in Online Advertising. (2024). Sayedi, Amin ; Choi, Jason W. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1279-1298. Full description at Econpapers \|\| Download paper
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2024	Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. (2024). Liu, Yunchuan ; Long, Fei. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:317-345. Full description at Econpapers \|\| Download paper
2024	Fighting fake reviews: Authenticated anonymous reviews using identity verification. (2024). Goh, Jie Mein ; Shukla, Aishwarya Deep. In: Business Horizons. RePEc:eee:bushor:v:67:y:2024:i:1:p:71-81. Full description at Econpapers \|\| Download paper
2024	Learning From Online Ratings. (2024). Stahl, Konrad ; Klein, Tobias J ; Hui, Xiang. In: CRC TR 224 Discussion Paper Series. RePEc:bon:boncrc:crctr224_2024_532. Full description at Econpapers \|\| Download paper
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2024	The impact of fraud on reputation systems. (2024). Paetzel, Fabian ; Krugel, Jan Philipp. In: Games and Economic Behavior. RePEc:eee:gamebe:v:144:y:2024:i:c:p:329-354. Full description at Econpapers \|\| Download paper
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2024	Towards the development of an explainable e-commerce fake review index: An attribute analytics approach. (2024). Hardey, Mariann ; Sharma, Kshitij ; Ahmed, Wasim ; Das, Ronnie ; Filieri, Raffaele ; Apostolidis, Chrysostomos ; Zhang, Ziqi ; Dwivedi, Yogesh K. In: European Journal of Operational Research. RePEc:eee:ejores:v:317:y:2024:i:2:p:382-400. Full description at Econpapers \|\| Download paper
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2024	Platforms and the transformation of the content industries. (2024). Waldfogel, Joel ; Aguiar, Luis ; Reimers, Imke. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:33:y:2024:i:2:p:317-326. Full description at Econpapers \|\| Download paper
2024	The impact of intelligent manufacturing on labor productivity: An empirical analysis of Chinese listed manufacturing companies. (2024). , Andy ; Liang, Chen ; Zhu, Minghao ; Zhou, Honggeng. In: International Journal of Production Economics. RePEc:eee:proeco:v:267:y:2024:i:c:s092552732300302x. Full description at Econpapers \|\| Download paper
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2024	Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans. (2024). Spann, Martin ; Schuster, Emanuel. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324003084. Full description at Econpapers \|\| Download paper
2024	Is Personalized Pricing Profitable When Firms Can Differentiate?. (2024). Nault, Barrie R ; Wang, Xin ; Li, XI. In: Management Science. RePEc:inm:ormnsc:v:70:y:2024:i:7:p:4184-4199. Full description at Econpapers \|\| Download paper
2024	Understanding consumer behavior during and after a Pandemic: Implications for customer lifetime value prediction models. (2024). Thomasen, Sophie ; Thomsen, Charlotte Hjerrild ; Tudoran, Ana Alina. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000316. Full description at Econpapers \|\| Download paper
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2024	Unravelling cross-country regulatory intricacies of data governance: the relevance of legal insights for digitalization and international business. (2024). Ocelik, Vaclav ; Kolk, Ans ; Coche, Eugenie. In: Journal of International Business Policy. RePEc:pal:joibpo:v:7:y:2024:i:1:d:10.1057_s42214-023-00172-1. Full description at Econpapers \|\| Download paper
2024	Privacy regulation and firm performance: Estimating the GDPR effect globally. (2024). Presidente, Giorgio ; Frey, Carl Benedikt. In: Economic Inquiry. RePEc:bla:ecinqu:v:62:y:2024:i:3:p:1074-1089. Full description at Econpapers \|\| Download paper
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2024	The effect of cybersecurity legislation on firm cost behavior: Evidence from China. (2024). Li, Jiyuan ; Wang, Hao. In: Pacific-Basin Finance Journal. RePEc:eee:pacfin:v:86:y:2024:i:c:s0927538x24002117. Full description at Econpapers \|\| Download paper
2024	The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior. (2024). Skiera, Bernd ; Schmitt, Julia ; Miller, Klaus M. In: Papers. RePEc:arx:papers:2411.11589. Full description at Econpapers \|\| Download paper
2024	The rise of empirical online platform research in the new millennium. (2024). Cheng, Hsing Kenneth ; Sokol, Daniel D ; Zang, Xinyu. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:33:y:2024:i:2:p:416-451. Full description at Econpapers \|\| Download paper
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2024	Network compatibility and incumbent pricing regimes. (2024). Matsushima, Noriaki ; Tremblay, Mark J. In: ISER Discussion Paper. RePEc:dpr:wpaper:1265. Full description at Econpapers \|\| Download paper
2024	Algorithmic Collusion or Competition: the Role of Platforms Recommender Systems. (2023). Tan, Yong ; Lee, Stephanie ; Xu, Xingchen. In: Papers. RePEc:arx:papers:2309.14548. Full description at Econpapers \|\| Download paper
2024	Frontiers: A Simple Forward Difference-in-Differences Method. (2024). Li, Kathleen T. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:267-279. Full description at Econpapers \|\| Download paper
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2024	Unhealthy food, regulations, and consumer welfare: The US microwaveable popcorn market. (2024). Wang, Emily ; Streletskaya, Nadia ; Mohapatra, Debi Prasad ; Bauner, Christoph. In: Economic Inquiry. RePEc:bla:ecinqu:v:62:y:2024:i:4:p:1558-1578. Full description at Econpapers \|\| Download paper
2024	Why advertisers should embrace event typicality and maximize leveraging of major events. (2024). Mazodier, Marc ; Carrillat, Franois A ; Eckert, Christine. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01012-1. Full description at Econpapers \|\| Download paper
2024	The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok. (2024). Bie, Yongyue ; Kou, Sining ; Duan, Shen ; Meng, LU. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003783. Full description at Econpapers \|\| Download paper
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2024	Consumer search: What can we learn from pre-purchase data?. (2024). Ursu, Raluca ; Seiler, Stephan ; Honka, Elisabeth. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:114-129. Full description at Econpapers \|\| Download paper
2024	Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400. Full description at Econpapers \|\| Download paper
2024	Multiattribute Search: Empirical Evidence and Information Design. (2024). Hunter, Megan ; Gardete, Pedro M. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1052-1080. Full description at Econpapers \|\| Download paper
2024	Advertising as Information for Ranking E-Commerce Search Listings. (2024). Nair, Harikesh S ; Sahni, Navdeep S ; Yang, Joonhyuk ; Xiong, XI. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:360-377. Full description at Econpapers \|\| Download paper
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2024	Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective. (2024). Wang, Yuting ; Xu, Xiaoping ; Choi, Tsan-Ming ; Cheng, T. C. E., . In: European Journal of Operational Research. RePEc:eee:ejores:v:318:y:2024:i:3:p:979-999. Full description at Econpapers \|\| Download paper
2024	Freemium design: Optimal tier differentiation models for content platforms. (2024). Ji, Xiang ; Zhang, Juzhi ; Li, Jingyan ; Wu, Jie. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:188:y:2024:i:c:s1366554524002035. Full description at Econpapers \|\| Download paper
2024	Advertising and Content Creation on Digital Content Platforms. (2024). Ren, Qitian. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:734-750. Full description at Econpapers \|\| Download paper
2024	Media Formats of Advertising. (2024). Lin, Song. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1031-1051. Full description at Econpapers \|\| Download paper
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2024	The many faces of social media in business and economics research: Taking stock of the literature and looking into the future. (2024). Tumasjan, Andranik. In: Journal of Economic Surveys. RePEc:bla:jecsur:v:38:y:2024:i:2:p:389-426. Full description at Econpapers \|\| Download paper
2024
2024	Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media. (2024). He, Yuanqiong ; Zhou, QI ; Canfield, Jessica ; Yuan, Hong. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s014829632400328x. Full description at Econpapers \|\| Download paper
2024	Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry. (2024). Singh, Vishal ; Misra, Kanishka ; Guler, Ali Umut. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1102-1131. Full description at Econpapers \|\| Download paper
2024	Bandit Profit-maximization for Targeted Marketing. (2024). Kandasamy, Kirthevasan ; Vitercik, Ellen ; Huh, Joon Suk. In: Papers. RePEc:arx:papers:2403.01361. Full description at Econpapers \|\| Download paper
2024	The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. (2024). Shin, Jiwoong ; Wang, Chi-Ying. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:840-862. Full description at Econpapers \|\| Download paper
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2024	One size fits all? The value of standardized retail chains. (2024). Klopack, Ben. In: RAND Journal of Economics. RePEc:bla:randje:v:55:y:2024:i:1:p:55-86. Full description at Econpapers \|\| Download paper
2024	Regional assessment of household energy decision-making and technology adoption in the United States. (2024). McCord, Kieren H ; Fuentes, Tracy L ; Antonopoulos, Chrissi A ; Biswas, Saurabh. In: Energy Policy. RePEc:eee:enepol:v:185:y:2024:i:c:s0301421523005256. Full description at Econpapers \|\| Download paper
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2024	Impact evaluation with nonrepeatable outcomes: The case of forest conservation. (2024). Heilmayr, Robert ; Garcia, Alberto. In: Journal of Environmental Economics and Management. RePEc:eee:jeeman:v:125:y:2024:i:c:s0095069624000457. Full description at Econpapers \|\| Download paper
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2024	Willingness to pay for solar adoption: Economic, ideological, motivational, and demographic factors. (2024). Bird, Stephen ; Badole, Sachin B ; Heintzelman, Martin D ; Legault, Lisa. In: Energy Economics. RePEc:eee:eneeco:v:136:y:2024:i:c:s0140988324004110. Full description at Econpapers \|\| Download paper
2024	Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. (2024). Tsvetanov, Tsvetan ; Lamp, Stefan ; Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1132-1148. Full description at Econpapers \|\| Download paper
2024	Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts. (2024). Chintagunta, Pradeep K ; Mummalaneni, Simha ; Goli, Ali. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:3:p:564-589. Full description at Econpapers \|\| Download paper

Recent citations

Recent citations received in 2024

Year	Citing document
2024
2024	How do applied researchers use the Causal Forest? A methodological review of a method. (2024). Rehill, Patrick. In: Papers. RePEc:arx:papers:2404.13356. Full description at Econpapers \|\| Download paper
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2024	When Is Heterogeneity Actionable for Personalization?. (2024). Berman, Ron ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2411.16552. Full description at Econpapers \|\| Download paper
2024	Selective Reviews of Bandit Problems in AI via a Statistical View. (2024). Zhou, Pengjie ; Zhang, Huiming ; Wei, Haoyu. In: Papers. RePEc:arx:papers:2412.02251. Full description at Econpapers \|\| Download paper
2024
2024	Do political conflicts influence daily consumption choices? Evidence from US-China relations. (2024). Jurgensmeier, Lukas ; Proffen, Celina. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:220:y:2024:i:c:p:660-674. Full description at Econpapers \|\| Download paper
2024	Do virtual endorsers have a country-of-origin effect? From the perspective of congruent explanations. (2024). Wu, Yang ; Xu, Hui. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003263. Full description at Econpapers \|\| Download paper
2024
2024	Uninformed Choices in Perishables. (2024). Sanders, Robert Evan ; Hansen, Karsten ; Misra, Kanishka. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:751-777. Full description at Econpapers \|\| Download paper
2024	Commentary on âFrontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentorsâ. (2024). Zhang, Ting. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:918-920. Full description at Econpapers \|\| Download paper
2024	Dual Role and Product Featuring Strategy of Digital Platform. (2024). Qiu, YE ; Wang, Ruitong. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1168-1187. Full description at Econpapers \|\| Download paper
2024	The impacts of platform owner entry on prospective complementorsâ intention to join: Discouraged by deterrent or attracted by good reputation. (2024). Zhao, Xin ; Li, Zhengwei ; Zheng, Yadan. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00738-8. Full description at Econpapers \|\| Download paper

Recent citations received in 2023

Year	Citing document
2023	Splash! Robustifying Donor Pools for Policy Studies. (2023). Coupet, Jason ; Bayani, Mani ; Greathouse, Jared Amani. In: Papers. RePEc:arx:papers:2308.13688. Full description at Econpapers \|\| Download paper
2023	Dynamic pricing: Definition, implications for managers, and future research directions. (2023). Akella, Laxminarayana Yashaswy ; Pauwels, Koen ; Kopalle, Praveen K ; Gangwar, Manish. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:580-593. Full description at Econpapers \|\| Download paper
2023	The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme. (2023). Du, Pengcheng ; Cheng, T. C. E., ; Guo, Shunan ; Xu, Xiaoping. In: International Journal of Production Economics. RePEc:eee:proeco:v:260:y:2023:i:c:s0925527323000713. Full description at Econpapers \|\| Download paper
2023	Supply chain channel structure with online platform and dual-purpose firms. (2023). Wang, Yun ; Gao, Yuqing ; Huang, Song. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:180:y:2023:i:c:s1366554523003514. Full description at Econpapers \|\| Download paper
2023	Optimal Price Targeting. (2023). Aggarwal, Ishant ; Seiler, Stephan ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499. Full description at Econpapers \|\| Download paper

Recent citations received in 2022

Year	Citing document
2022
2022	Pushing Notifications as Dynamic Information Design. (2022). Zhong, Zemin ; Iyer, Ganesh. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:1:p:51-72. Full description at Econpapers \|\| Download paper
2022	Determinants of Channel Profitability: Retailersâ Control over Product Selections as Contracting Leverage. (2022). Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:2:p:315-335. Full description at Econpapers \|\| Download paper
2022	Identifying Food Labeling Effects on Consumer Behavior. (2022). Schwartz, Daniel ; Noton, Carlos ; Elberg, Andres ; Araya, Sebastian. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:982-1003. Full description at Econpapers \|\| Download paper
2022	Superior Knowledge, Price Discrimination, and Customer Inspection. (2022). Xu, Zibin ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:6:p:1097-1117. Full description at Econpapers \|\| Download paper

Recent citations received in 2021

Year	Citing document
2021	Search and Competition with Flexible Investigations. (2021). Jain, Vasudha ; Whitmeyer, Mark. In: Papers. RePEc:arx:papers:2104.13159. Full description at Econpapers \|\| Download paper
2021	Airbnb and Rental Markets: Evidence from Berlin. (2021). Duso, Tomaso ; Tran, Kevin Ducbao ; Schfer, Maximilian ; Michelsen, Claus. In: Bristol Economics Discussion Papers. RePEc:bri:uobdis:21/746. Full description at Econpapers \|\| Download paper
2021	Airbnb and Rental Markets: Evidence from Berlin. (2021). Schaefer, Maximilian ; Michelsen, Claus ; Duso, Tomaso ; Tran, Kevin Ducbao ; Schafer, Maximilian. In: CESifo Working Paper Series. RePEc:ces:ceswps:_9089. Full description at Econpapers \|\| Download paper
2021	Lookalike Targeting on Others Journeys: Brand Versus Performance Marketing. (2021). Roy, Subroto ; Lee, Seung Yoon ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2302. Full description at Econpapers \|\| Download paper
2021	Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive. (2021). Singh, Ramendra ; Adil, Mohd ; Bharti, Kumkum ; Sadiq, Mohd. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002095. Full description at Econpapers \|\| Download paper
2021	Factors affecting consumersâ willingness to subscribe to over-the-top (OTT) video streaming services in India. (2021). Yasa, Venkat Reddy ; Singh, Soumya ; Nagaraj, Samala. In: Technology in Society. RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000099. Full description at Econpapers \|\| Download paper
2021	Is It Possible to Forecast the Price of Bitcoin?. (2021). Goutte, StÃÂ©phane ; Chevallier, Julien ; Guegan, Dominique. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:2:p:24-420:d:564101. Full description at Econpapers \|\| Download paper
2021	On Rational Choice and the Representation of Decision Problems. (2021). Zahn, Philipp ; Oliva, Paulo. In: Games. RePEc:gam:jgames:v:12:y:2021:i:4:p:86-:d:675248. Full description at Econpapers \|\| Download paper
2021	Does Car-Sharing Reduce Car Ownership? Empirical Evidence from Germany. (2021). Kolleck, Aaron. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:13:p:7384-:d:586967. Full description at Econpapers \|\| Download paper
2021	Digital Piracy among Young Adults: The Role of Values and Time Perspectives. (2021). Tomczyk, Ukasz ; Bayraktar, Fatih . In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9140-:d:614957. Full description at Econpapers \|\| Download paper
2021	What Causes the Virtual Agglomeration of Creative Industries?. (2021). Jiang, Yao ; Liu, Chunhong ; Chen, XU ; Gao, Changchun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9232-:d:616042. Full description at Econpapers \|\| Download paper
2021	A Dynamic Model of Optimal Retargeting. (2021). Yao, Yunfei ; Villas-Boas, Miguel J. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:3:p:428-458. Full description at Econpapers \|\| Download paper
2021	Targeted Advertising and Consumer Inference. (2021). Yu, Jungju ; Shin, Jiwoong. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:900-922. Full description at Econpapers \|\| Download paper
2021	Content-Based Model of Web Search Behavior: An Application to TV Show Search. (2021). Hill, Shawndra ; Toubia, Olivier ; Liu, Jia. In: Management Science. RePEc:inm:ormnsc:v:67:y:2021:i:10:p:6378-6398. Full description at Econpapers \|\| Download paper
2021	Asymmetric cost pass-through and consumer search: empirical evidence from online platforms. (2021). Heim, Sven. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:19:y:2021:i:2:d:10.1007_s11129-021-09233-2. Full description at Econpapers \|\| Download paper
2021	Online program engagement and audience size during television ads. (2021). Bleier, Alexander ; Fossen, Beth L. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00769-z. Full description at Econpapers \|\| Download paper

10 most frequent citing series

#	Series	H	Cites
1	Marketing Science / INFORMS	108	1440
2	Journal of Business Research / Elsevier	111	1248
3	Management Science / INFORMS	186	1028
4	Journal of Retailing and Consumer Services / Elsevier	54	791
5	European Journal of Operational Research / Elsevier	134	764
6	Production and Operations Management / Production and Operations Management Society	45	662
7	International Journal of Research in Marketing / Elsevier	38	646
8	Sustainability / MDPI	67	635
9	Journal of the Academy of Marketing Science / Springer	43	607
10	Papers / arXiv.org	90	497
11	International Journal of Production Economics / Elsevier	87	488