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International Journal of Internet Marketing and Advertising / Inderscience Enterprises Ltd

Citation Profile [Updated: 2025-04-15 08:32:09]
5 Years H Index
4
Impact Factor (IF)
0.25
5 Years IF
0.26
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2017 0 0.54 0 0 19 19 17 0 0 0 0 0 0.21
2018 0.05 0.55 0.03 0.05 20 39 20 1 1 19 1 19 1 0 0 0.23
2019 0.08 0.56 0.05 0.08 20 59 16 3 4 39 3 39 3 0 0 0.22
2020 0.08 0.68 0.05 0.07 23 82 16 4 8 40 3 59 4 0 0 0.32
2021 0.21 0.8 0.17 0.22 27 109 19 18 26 43 9 82 18 0 0 0.29
2022 0.16 0.83 0.15 0.18 38 147 15 22 48 50 8 109 20 0 1 0.03 0.25
2023 0.12 0.8 0.12 0.13 37 184 12 22 70 65 8 128 16 0 2 0.05 0.22
2024 0.25 1.02 0.26 0.26 35 219 0 58 128 75 19 145 37 0 0 0.27
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12019Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency. (2019). Wu, Linwan ; Dodoo, Naa Amponsah. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:73-95.

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5
22022How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?. (2022). Chaudhary, Monica ; Duffett, Rodney Graeme ; Ghouse, Suhail M. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:1/2:p:142-164.

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4
32020Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets. (2020). , Aakash ; Aggarwal, Anu G. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:361-376.

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4
42019Gamification in a servicescape context: a conceptual framework. (2019). Marcusson, Leif ; Helmefalk, Miralem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:22-46.

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4
52018Does freight insurance really work? Effect of freight insurance on consumers attitude in online shopping. (2018). Chen, Tong ; Zheng, Chundong ; Ma, KE. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:209-232.

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3
62018A quantitative examination of the factors that influence users perceptions of trust towards using mobile banking services. (2018). al Khasawneh, Mohammad Hamdi ; Abdrabbo, Tariq ; Hujran, Omar. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:181-207.

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3
72021Impact of social media influencers on customer engagement and brand perception. (2021). Jaitly, Rahul Chander ; Gautam, Omvir. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:220-242.

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3
82019Engagement and brand loyalty through social capital in social media. (2019). Ha, Louisa ; Abuljadail, Mohammad. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:3:p:197-217.

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3
92017Competitive analysis of social media data in the banking industry. (2017). Afolabi, Ibukun Tolulope ; Ayo, Charles K ; Ezenwoke, Azubuike Ansalem . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:183-201.

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3
102017Effects of Twitter communication styles on consumers brand personality perceptions, attitudes and purchase intentions. (2017). Zhang, Xiaochen Angela . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:158-182.

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3
112020The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context. (2020). Nguyen, Nam Hoai ; Hoang, Dung Phuong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:3:p:215-235.

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3
122023Customer engagement: a systematic review and future research agenda. (2023). Dangi, Hamendra K ; Deshwal, Pankaj ; Kaur, Gurveen. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:148-180.

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2
132021Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective. (2021). Ganguli, Shirshendu ; Gopalakrishna, B V ; Goutam, Doddahulugappa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:327-348.

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2
142020A typology of customer experience with social media branded content: a netnographic study. (2020). Hamzah, Zalfa Laili ; Waqas, Muhammad ; Mohd, Noor Akma. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:2:p:184-213.

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2
152021Online influencers: healthy food or fake news. (2021). Vasconcelos, Catarina ; Santos, Jose Pedro ; Pereira, Leandro ; Dias, Alvaro Lopes ; da Costa, Renato Lopes. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:149-175.

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2
162018The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet. (2018). Somerfield, Kardi ; Evans, Geraint ; Mortimer, Kathleen . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:4:p:340-357.

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2
172021How do people adopt information on social media? The role of e-WOM in revealing travel itineraries. (2021). Dagistanli, Hayri Sinan ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak ; Aksoy, Nilsah Cavdar. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569.

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2
182023Listen as much as you want: the antecedents of the engagement of podcast consumers. (2023). Netto, Carla Freitas ; Tassinari, Gabriel ; Rohden, Simoni F. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:82-97.

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2
192021Is this the beginning of the end for retail websites? A professional perspective. (2021). Moro, Sergio ; Rita, Paulo ; Ramos, Ricardo F. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:260-280.

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2
202018Your comments are important to me! The impacts of online customer reviews in shopping websites. (2018). Erkan, Ismail ; Elwalda, Abdulaziz. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:1-18.

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2
212022Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women. (2022). Singh, Gursimranjit ; Jaggi, Shamily ; Nim, Dheeraj. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:200-216.

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2
222018Online reviews and its impact on brand equity. (2018). Chakraborty, Uttam ; Bhat, Savita. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:159-180.

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2
232017Examining the role of relationship factors on eWOM effectiveness in social media. (2017). Kim, Junga ; Lee, Chunsik . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:103-123.

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2
242017Explaining older consumers low use of the internet. (2017). Thanasrivanitchai, Jul ; Shannon, Randall ; Moschis, George P. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:355-375.

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2
252021Exploring cultural influences on mobile marketing acceptance. (2021). Jiang, Pingjun ; Pierce, Meghan. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:1:p:1-28.

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2
262023Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review. (2023). Yang, Yang ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:220-241.

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2
272021Attributes of Instagram influencers impacting consumer brand engagement. (2021). Thabethe, Thabile ; Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:477-497.

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2
282023The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands. (2023). El-Deeb, Sara ; el Shayeb, Mirna. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:28-57.

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2
292018Modelling antecedents of scepticism towards green advertising: evidence from India. (2018). Srivastava, Vibhava . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:105-121.

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2
302021The influence of influencer marketing on YouTube influencers. (2021). Acikgoz, Fulya ; Burnaz, Sebnem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:201-219.

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2
312017The effects of privacy concerns, perceived risk and trust on online purchasing behaviour. (2017). Fortes, Nuno ; Pagani, Margherita ; Rita, Paulo. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:307-329.

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2
322018Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption. (2018). Ismail, Ahmed Rageh ; Melewar, T C ; Nguyen, Bang. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:233-254.

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2
332021Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials. (2021). Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:453-476.

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2
342022Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia. (2022). Ismail, Nurlida ; Yap, Yoong Ruey. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:437-458.

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2
352018QR code advertising: a cross-country comparison of Turkish and German consumers. (2018). Bayrak, Ela Sibel ; Klein, Mge ; Bhm, Stephan ; Ilingirtrk, Ahmet Mete. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:40-68.

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1
362021Fame and Envy 2.0 in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities. (2021). Jin, Venus S ; Muqaddam, Aziz. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:176-200.

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1
372023An empirical investigation into information search behaviour of Indian consumers. (2023). Malik, Anuradha. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:4:p:429-449.

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1
382018How avatars help enhancing self-image congruence. (2018). unal, Sevtap ; Akar, Ezgi ; Dalgic, Tevfik. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:4:p:374-395.

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1
392020eWOM via social networking site: source versus message credibility. (2020). Gunta, Srinivas ; Sadh, Ashish ; Jayasimha, K R ; Kapoor, Payal S. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:19-47.

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1
402022Antecedents of trust and purchase intention in social commerce in Brazil. (2022). Merlo, Edgard Monforte ; de Moura, Janaina ; Pagan, Karina Munari. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:271-298.

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1
412017CSR and CRM: the impact on purchase intentions. (2017). Overall, Jeffrey. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:252-270.

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1
422023Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction. (2023). Mogaji, Emmanuel ; Erkan, Smail ; Il, Ebru. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:19:y:2023:i:3/4:p:328-349.

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1
432019The role of cloud computing and citizens relationship management in digital government transformation. (2019). Manthou, Vicky ; Androutsou, Efthymia ; Papaioannou, Eugenia ; Nanos, Ioannis. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:2:p:120-136.

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1
442022Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation. (2022). Zaichkowsky, Judith Lynne ; Chandon, Jean Louis ; Agrebi, Meriem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:4:p:394-421.

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1
452017How should marketers deal with growth pattern changes in viral marketing campaigns?. (2017). Sohn, Kyongsei ; Gardner, John T ; Canbolat, Mustafa S. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:137-157.

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1
462022Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India. (2022). Vrontis, Demetris ; Thrassou, Alkis ; Chaudhuri, Ranjan ; Chatterjee, Sheshadri. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:394-414.

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1
472018Quantifying the long-term effect of social media. (2018). Mathur, Manisha . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:19-39.

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1
482023Why do people post Instagram Stories?. (2023). Dopping, Jesper ; Taecharungroj, Viriya ; Keerakiatwong, Nutnicha. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:4:p:410-428.

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1
492019Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique. (2019). Afrashteh, Amir Aslani ; Foroozan, Atefeh ; Karimi, Mohammad Reza. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:4:p:359-373.

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1
502022Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation. (2022). Thongmak, Mathupayas. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:231-270.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12022How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?. (2022). Chaudhary, Monica ; Duffett, Rodney Graeme ; Ghouse, Suhail M. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:1/2:p:142-164.

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4
22020Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets. (2020). , Aakash ; Aggarwal, Anu G. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:361-376.

Full description at Econpapers || Download paper

3
32021Impact of social media influencers on customer engagement and brand perception. (2021). Jaitly, Rahul Chander ; Gautam, Omvir. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:220-242.

Full description at Econpapers || Download paper

3
42021The influence of influencer marketing on YouTube influencers. (2021). Acikgoz, Fulya ; Burnaz, Sebnem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:201-219.

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2
52021Attributes of Instagram influencers impacting consumer brand engagement. (2021). Thabethe, Thabile ; Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:477-497.

Full description at Econpapers || Download paper

2
62018A quantitative examination of the factors that influence users perceptions of trust towards using mobile banking services. (2018). al Khasawneh, Mohammad Hamdi ; Abdrabbo, Tariq ; Hujran, Omar. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:181-207.

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2
72019Gamification in a servicescape context: a conceptual framework. (2019). Marcusson, Leif ; Helmefalk, Miralem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:22-46.

Full description at Econpapers || Download paper

2
82018Your comments are important to me! The impacts of online customer reviews in shopping websites. (2018). Erkan, Ismail ; Elwalda, Abdulaziz. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:1-18.

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2
92023Customer engagement: a systematic review and future research agenda. (2023). Dangi, Hamendra K ; Deshwal, Pankaj ; Kaur, Gurveen. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:148-180.

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2
102021Online influencers: healthy food or fake news. (2021). Vasconcelos, Catarina ; Santos, Jose Pedro ; Pereira, Leandro ; Dias, Alvaro Lopes ; da Costa, Renato Lopes. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:149-175.

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2
112023Listen as much as you want: the antecedents of the engagement of podcast consumers. (2023). Netto, Carla Freitas ; Tassinari, Gabriel ; Rohden, Simoni F. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:82-97.

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2
122023Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review. (2023). Yang, Yang ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:220-241.

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2
132018Modelling antecedents of scepticism towards green advertising: evidence from India. (2018). Srivastava, Vibhava . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:105-121.

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2
142022Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia. (2022). Ismail, Nurlida ; Yap, Yoong Ruey. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:437-458.

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2
152017Explaining older consumers low use of the internet. (2017). Thanasrivanitchai, Jul ; Shannon, Randall ; Moschis, George P. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:355-375.

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2
162021How do people adopt information on social media? The role of e-WOM in revealing travel itineraries. (2021). Dagistanli, Hayri Sinan ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak ; Aksoy, Nilsah Cavdar. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569.

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2
172020The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context. (2020). Nguyen, Nam Hoai ; Hoang, Dung Phuong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:3:p:215-235.

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2
182023The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands. (2023). El-Deeb, Sara ; el Shayeb, Mirna. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:28-57.

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2
Citing documents used to compute impact factor: 19
YearTitle
2024
2024What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram. (2024). Muoz-Gallego, Pablo Antonio ; Gonzalez-Fernandez, Ana M ; Blanco-Moreno, Sofia ; Egger, Roman. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02859-z.

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2024From empathetic hearts to digital hands: A study of compassion and donation behavior in social media advertising. (2024). Kim, Jihye. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001516.

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2024An analysis of consumer’s trusting beliefs towards the use of e-commerce platforms. (2024). Han, Heesup ; Lee, Sang-Mook ; Radic, Aleksandar ; Quan, Wei ; Misra, Richa ; Singh, Nidhi. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03395-6.

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2024
2024Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x.

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2024Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions. (2024). Bilal, Khalid. In: Management & Marketing. RePEc:vrs:manmar:v:19:y:2024:i:3:p:382-401:n:1001.

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2024Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry. (2024). Moral-Cuadra, Salvador ; Molina-Moreno, Valentn ; Molina-Prados, Aida ; Glvez-Snchez, Francisco Jess. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001322.

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2024Consumer acceptance of robotic surgeons in health services. (2024). Almahameed, Ala Ali ; Souto-Romero, Mar ; Arias-Oliva, Mario ; Pelegrn-Borondo, Jorge. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03388-5.

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2024Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers. (2024). Carracedo, Patricia ; Puertas, Rosa ; Allal-Cherif, Oihab. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007989.

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2024Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance. (2024). Kim, Youn-Kyung ; Lee, Hyunhwan. In: Journal of Business Research. RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324001152.

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2024
2024BRANDED LUXURY JEWELLERY NEW EXPRESSION: AN INTERACTION OF FEMVERTISING, BRAND IMAGE AND BRAND LOVE. (2024). Misra, Richa ; Singh, Anurupa B ; Mahajan, Renuka ; Aggarwal, Ekta. In: Management Research and Practice. RePEc:rom:mrpase:v:16:y:2024:i:2:p:66-79.

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2024
2024Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory. (2024). Rastogi, Rashmi ; Tao, Meng ; Alam, Faizan ; Attri, Rekha ; Mendiratta, Aparna. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006583.

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2024How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors. (2024). Wang, Junbin ; Shen, Xiangdong. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02808-w.

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2023Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs. (2023). Solanellas, Francesc ; Romero-Jara, Edgar ; Lopez-Carril, Samuel ; Muoz, Joshua. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02357-8.

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2022Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry. (2022). Salamah, Najah Hassan . In: International Journal of Marketing Studies. RePEc:ibn:ijmsjn:v:14:y:2022:i:2:p:135.

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