15
H index
20
i10 index
653
Citations
Ludwig-Maximilians-Universität München | 15 H index 20 i10 index 653 Citations RESEARCH PRODUCTION: 55 Articles 23 Papers 1 Books 6 Chapters RESEARCH ACTIVITY:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Martin Spann. | Is cited by: | Cites to: |
Year | Title of citing document |
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2024 | Does ChatGPT provide better advice than robo-advisors?. (2024). Horn, Matthias ; Oehler, Andreas. In: Finance Research Letters. RePEc:eee:finlet:v:60:y:2024:i:c:s1544612323012709. Full description at Econpapers || Download paper |
2024 | Customer backlash against pandemic Surcharges: The mediating role of inferred negative motives and implications for the “Surcharge Economy”. (2024). Munaganti, Pavan ; Joireman, Jeff ; Karabas, Ismail. In: Journal of Business Research. RePEc:eee:jbrese:v:184:y:2024:i:c:s0148296324003850. Full description at Econpapers || Download paper |
2024 | Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales. (2024). Zhang, Xueting ; Cao, Xia ; Wang, Feng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003564. Full description at Econpapers || Download paper |
2024 | Can crowdsourcing improve prediction accuracy in fashion retail buying?. (2024). Mantrala, Murali ; Kamran-Disfani, Omid. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:3:p:404-421. Full description at Econpapers || Download paper |
2024 | Digital advancement and its effect on business model design: Qualitative-empirical insights. (2024). Sendra, Francisco Javier ; Reuter, Ute ; Laudien, Sven M ; Botella-Carrubi, Dolores. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007886. Full description at Econpapers || Download paper |
2024 | Social media opinion leaders and information diffusion of crowdfunding projects: Evidence from China. (2024). Chen, SI ; Sun, Zhe ; Zhao, Liang ; Sahore, Nidhi ; Gugnani, Ritika. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007953. Full description at Econpapers || Download paper |
2024 | Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach. (2024). Cagliyor, Sendi ; Kirgiz, Omer Bugra ; Kiygi-Calli, Meltem ; el Oraiby, Maryam. In: Telecommunications Policy. RePEc:eee:telpol:v:48:y:2024:i:8:s0308596124001137. Full description at Econpapers || Download paper |
2024 | Choosing a flat rate over a pay-per-use tariff for public transport: Do psychological factors matter?. (2024). von Arx, Widar ; Dang, Lisa ; Weibel, Christian. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:190:y:2024:i:c:s0965856424002957. Full description at Econpapers || Download paper |
2024 | Single rollover or dual rollover: How a monopoly NEV manufacturer responds to NEV credit policy. (2024). Zhao, Xiande ; Ye, Fei ; Li, Yina ; Guo, Hangfei ; Zhou, Jiayu ; Tong, Yang. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:191:y:2024:i:c:s1366554524003302. Full description at Econpapers || Download paper |
2025 | . Full description at Econpapers || Download paper |
2024 | The countervailing effects of spatial competition in the performing arts: examining local versus traded market performance. (2024). Haruvy, Ernan ; Voss, Glenn B ; Briesch, Richard. In: Journal of Cultural Economics. RePEc:kap:jculte:v:48:y:2024:i:4:d:10.1007_s10824-024-09510-4. Full description at Econpapers || Download paper |
2024 | Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors. (2024). Truong, Vinh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00230-w. Full description at Econpapers || Download paper |
2024 | COBRAs and virality: viral campaign values on consumer behaviour. (2024). Lee, Yoonjae ; Tu, Thi Cam. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02819-7. Full description at Econpapers || Download paper |
2024 | Customer Experience, Loyalty, and Churn in Bundled Telecommunications Services. (2024). Ribeiro, Hugo ; Barbosa, Belem ; Moreira, Antonio C ; Rodrigues, Ricardo. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241245191. Full description at Econpapers || Download paper |
2024 | Efficient combinations of dual incentives on social networks to achieve viral spread. (2024). Shao, Jie-Hao ; Jing, Ran-Zhe ; Xiang, YI ; Zhang, E. In: Electronic Commerce Research. RePEc:spr:elcore:v:24:y:2024:i:4:d:10.1007_s10660-022-09668-z. Full description at Econpapers || Download paper |
2024 | Breaking the chains of traditional finance: A taxonomy of decentralized finance business models. (2024). Anton, Eduard ; Beinke, Jan Heinrich ; Teuteberg, Frank. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00704-4. Full description at Econpapers || Download paper |
2025 | The state of robo-advisory design: A systematic consolidation of design requirements and recommendations. (2025). Jung, Dominik ; Sturm, Timo ; Namyslo, Nicole Maria. In: Electronic Markets. RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00762-2. Full description at Econpapers || Download paper |
2024 | Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment. (2024). Keegan, Brendan James ; Ryzhikh, Maria ; Canhoto, Ana Isabel. In: Information Systems Frontiers. RePEc:spr:infosf:v:26:y:2024:i:3:d:10.1007_s10796-023-10369-7. Full description at Econpapers || Download paper |
2024 | Forty years of context effect research in marketing: a bibliometric analysis. (2024). Schniger, Martina Katharina ; Adler, Susanne Jana ; Sarstedt, Marko ; Lichters, Marcel. In: Journal of Business Economics. RePEc:spr:jbecon:v:94:y:2024:i:3:d:10.1007_s11573-023-01167-3. Full description at Econpapers || Download paper |
2024 | Are they worth it? – An evaluation of predictions for NBA ‘Fantasy Sports’. (2024). Tegtmeier, Lars ; Dpke, Jrg ; Khler, Tim. In: Journal of Economics and Finance. RePEc:spr:jecfin:v:48:y:2024:i:1:d:10.1007_s12197-023-09646-7. Full description at Econpapers || Download paper |
2024 | Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings. (2024). Schauerte, Ricarda ; Hennig-Thurau, Thorsten ; Becker, Maren. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:3:d:10.1007_s11747-023-00963-1. Full description at Econpapers || Download paper |
2024 | Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor. (2024). Bengart, Paul ; Sablotny-Wackershauser, Verena ; Guhl, Daniel ; Lichters, Marcel ; Vogt, Bodo. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:3:d:10.1007_s11747-023-00997-5. Full description at Econpapers || Download paper |
2025 | Make me an offer: forward and reverse auctioning problems in the tourism industry. (2025). Meletiou, Gerasimos ; Skouri, Konstantina ; Christou, Ioannis T ; Doukas, Dimitris. In: Operational Research. RePEc:spr:operea:v:25:y:2025:i:1:d:10.1007_s12351-024-00886-x. Full description at Econpapers || Download paper |
2024 | Refining the freeloading and no purchase behavior in pay as you wish pricing. (2024). Akbari, Karl ; Wagner, Udo. In: Review of Managerial Science. RePEc:spr:rvmgts:v:18:y:2024:i:6:d:10.1007_s11846-023-00678-1. Full description at Econpapers || Download paper |
2024 | . Full description at Econpapers || Download paper |
2024 | A meta-analysis of disposition effect experiments. (2024). Cheung, Stephen. In: Working Papers. RePEc:syd:wpaper:2024-02. Full description at Econpapers || Download paper |
2024 | Dynamic pricing strategies for multi‐type knowledge payment products: A system dynamics approach. (2024). Bian, Yijie ; Guo, Jiayuan ; Fan, Xiangting ; Chen, XU ; Li, Ming. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:45:y:2024:i:2:p:1134-1153. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2010 | Kish: Where Customers Pay As They Wish In: Review of Marketing Science. [Full Text][Citation analysis] | article | 20 |
2008 | Event Studies in Real- and Play-Money Prediction Markets In: Journal of Prediction Markets. [Full Text][Citation analysis] | article | 8 |
2014 | Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets In: CESifo Working Paper Series. [Full Text][Citation analysis] | paper | 60 |
2015 | Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets.(2015) In: Management Science. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 60 | article | |
2012 | Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets.(2012) In: Discussion Papers in Economics. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 60 | paper | |
2012 | Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets.(2012) In: Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 60 | paper | |
2015 | Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price In: CEPR Discussion Papers. [Full Text][Citation analysis] | paper | 19 |
2017 | Delegating pricing power to customers: Pay What You Want or Name Your Own Price?.(2017) In: Journal of Economic Behavior & Organization. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 19 | article | |
2011 | The Social Embeddedness of Decision Making: Opportunities and Challenges In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 5 |
2011 | Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ) In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 18 |
2014 | Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 0 |
2014 | Business Models – an Information Systems Research Agenda In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 24 |
2014 | Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 0 |
2014 | Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik.(2014) In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] This paper has nother version. Agregated cites: 0 | paper | |
2014 | Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik.(2014) In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] This paper has nother version. Agregated cites: 0 | paper | |
2015 | Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 4 |
1999 | The ability to compensate for suboptimal capacity decisions by optimal pricing decisions In: European Journal of Operational Research. [Full Text][Citation analysis] | article | 5 |
2014 | Sampling, discounts or pay-what-you-want: Two field experiments In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 27 |
2019 | Marketing analytics using anonymized and fragmented tracking data In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 9 |
2021 | The existence and persistence of the pay-per-use bias in car sharing services In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 4 |
2022 | Dynamic pricing and reference price effects In: Journal of Business Research. [Full Text][Citation analysis] | article | 4 |
2024 | Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans In: Journal of Business Research. [Full Text][Citation analysis] | article | 0 |
2014 | Relevance of actors in bridging positions for product-related information diffusion In: Journal of Business Research. [Full Text][Citation analysis] | article | 1 |
2022 | Paying for open access In: Journal of Economic Behavior & Organization. [Full Text][Citation analysis] | article | 1 |
2021 | Paying for Open Access.(2021) In: Rationality and Competition Discussion Paper Series. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 1 | paper | |
2008 | The effects of reference prices on bidding behavior in interactive pricing mechanisms In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 21 |
2010 | An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 2 |
2013 | Social Commerce: A Contingency Framework for Assessing Marketing Potential In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 62 |
2013 | Social Commerce: A Contingency Framework for Assessing Marketing Potential.(2013) In: Post-Print. [Citation analysis] This paper has nother version. Agregated cites: 62 | paper | |
2014 | Consumer Decision-making Processes in Mobile Viral Marketing Campaigns In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 18 |
2016 | Mobile Advertising: A Framework and Research Agenda In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 51 |
2020 | An Experimental Analysis of the Effectiveness of Multi-Screen Advertising In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 1 |
2019 | The impact of social media campaigns on the success of new product introductions In: Journal of Retailing and Consumer Services. [Full Text][Citation analysis] | article | 10 |
2024 | How observation of other shoppers increases the in-store use of mobile technology In: Journal of Retailing and Consumer Services. [Full Text][Citation analysis] | article | 1 |
2012 | Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing In: Journal of Retailing. [Full Text][Citation analysis] | article | 9 |
2023 | When do robo-advisors make us better investors? The impact of social design elements on investor behavior In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). [Full Text][Citation analysis] | article | 5 |
2006 | Institutional Forecasting: The Performance of Thin Virtual Stock Markets In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 0 |
2012 | Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings In: Interfaces. [Full Text][Citation analysis] | article | 13 |
2008 | The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions In: Information Systems Research. [Full Text][Citation analysis] | article | 27 |
2015 | Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments In: Information Systems Research. [Full Text][Citation analysis] | article | 6 |
2010 | Optimal Reverse-Pricing Mechanisms In: Marketing Science. [Full Text][Citation analysis] | article | 9 |
2015 | Skimming or Penetration? Strategic Dynamic Pricing for New Products In: Marketing Science. [Full Text][Citation analysis] | article | 21 |
2015 | Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl In: Marketing Science. [Full Text][Citation analysis] | article | 0 |
2024 | Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube In: Marketing Science. [Full Text][Citation analysis] | article | 0 |
2024 | Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” In: Marketing Science. [Full Text][Citation analysis] | article | 0 |
2024 | Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment In: Marketing Science. [Full Text][Citation analysis] | article | 0 |
2003 | Internet-Based Virtual Stock Markets for Business Forecasting In: Management Science. [Full Text][Citation analysis] | article | 54 |
2009 | Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters In: Journal of Forecasting. [Full Text][Citation analysis] | article | 61 |
2012 | To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price In: Marketing Letters. [Full Text][Citation analysis] | article | 14 |
2015 | Implications of minimum contract durations on customer retention In: Marketing Letters. [Full Text][Citation analysis] | article | 8 |
2024 | Algorithmic Pricing: Implications for Consumers, Managers, and Regulators In: NBER Working Papers. [Full Text][Citation analysis] | paper | 1 |
2019 | How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses In: PLOS ONE. [Full Text][Citation analysis] | article | 0 |
2017 | Pay What You Want as a Pricing Model for Open Access Publishing? In: Rationality and Competition Discussion Paper Series. [Full Text][Citation analysis] | paper | 1 |
2019 | An Experimental Analysis of Overconfidence in Tariff Choice In: Rationality and Competition Discussion Paper Series. [Full Text][Citation analysis] | paper | 2 |
2021 | An experimental analysis of overconfidence in tariff choice.(2021) In: Review of Managerial Science. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 2 | article | |
2021 | Do Robo-Advisors Make Us Better Investors? In: Rationality and Competition Discussion Paper Series. [Full Text][Citation analysis] | paper | 0 |
2022 | The Impact of Uncertainty on Customer Satisfaction In: Rationality and Competition Discussion Paper Series. [Full Text][Citation analysis] | paper | 0 |
2022 | When Transaction-Level Wage Transparency Can Increase Consumer Preference In: Rationality and Competition Discussion Paper Series. [Full Text][Citation analysis] | paper | 0 |
2024 | The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment In: Rationality and Competition Discussion Paper Series. [Full Text][Citation analysis] | paper | 0 |
2017 | Behavioral Biases in Marketing In: Rationality and Competition Discussion Paper Series. [Full Text][Citation analysis] | paper | 14 |
2020 | Behavioral biases in marketing.(2020) In: Journal of the Academy of Marketing Science. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 14 | article | |
2011 | BISE – Call for Papers Issue 3/2013 In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. [Full Text][Citation analysis] | article | 0 |
2013 | Business and Information Systems Engineering and Marketing In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. [Full Text][Citation analysis] | article | 2 |
2013 | Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry” In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. [Full Text][Citation analysis] | article | 0 |
2020 | Monetizing Online Content: Digital Paywall Design and Configuration In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. [Full Text][Citation analysis] | article | 0 |
2022 | The Impact of Strategic Core-Component Reuse on Product Life Cycles In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. [Full Text][Citation analysis] | article | 0 |
2014 | Business Models In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. [Full Text][Citation analysis] | article | 0 |
2018 | Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms In: Customer Needs and Solutions. [Full Text][Citation analysis] | article | 11 |
2018 | Pre-release consumer buzz In: Journal of the Academy of Marketing Science. [Full Text][Citation analysis] | article | 15 |
2025 | The idea marketplace: Diversity, social capital, and innovation In: Journal of the Academy of Marketing Science. [Full Text][Citation analysis] | article | 0 |
In: . [Full Text][Citation analysis] | article | 0 | |
In: . [Full Text][Citation analysis] | article | 0 | |
In: . [Full Text][Citation analysis] | article | 0 | |
2012 | Prediction Markets In: Springer Books. [Citation analysis] | book | 0 |
2012 | Introduction In: Springer Books. [Citation analysis] | chapter | 2 |
2012 | Fundamentals of Prediction Markets In: Springer Books. [Citation analysis] | chapter | 1 |
2012 | Key Design Elements of Prediction Markets In: Springer Books. [Citation analysis] | chapter | 0 |
2012 | Applications of Prediction Markets In: Springer Books. [Citation analysis] | chapter | 1 |
2012 | Conclusion In: Springer Books. [Citation analysis] | chapter | 0 |
2019 | The effects of first and second screen marketing on TV viewing activity In: Journal of Media Economics. [Full Text][Citation analysis] | article | 0 |
2023 | Applying option thinking to value experiential marketing content In: Journal of Media Economics. [Full Text][Citation analysis] | article | 0 |
2011 | Preference Markets in New Product Development In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
2016 | Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 1 |
2014 | Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts In: Journal of Forecasting. [Full Text][Citation analysis] | article | 0 |
2024 | Buyer Behavior in Pay-What-You-Want Pricing In: World Scientific Book Chapters. [Full Text][Citation analysis] | chapter | 0 |
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