Citation analysis for Journal of Marketing for Higher Education / Taylor & Francis Journals

Citation Profile [Updated: 2025-01-21 17:37:07]

5 Years H Index

Impact Factor (IF)

0.17

5 Years IF

0.12

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
1996	0	0.25	0	0	23	23	24		0	0		0			0		0	0.12
1997	0	0.24	0	0	18	41	13		0	23		23			0		0	0.11
1998	0	0.28	0	0	29	70	34		0	41		41			0		0	0.13
1999	0	0.31	0	0	7	77	0		0	47		70			0		0	0.15
2000	0	0.36	0	0	23	100	7		0	36		77			0		0	0.16
2001	0	0.39	0	0	11	111	3		0	30		100			0		0	0.17
2002	0	0.41	0.01	0	12	123	9	1	1	34		88			0		0	0.21
2003	0	0.44	0	0	17	140	5		1	23		82			0		0	0.22
2004	0	0.49	0.01	0.01	7	147	4	1	2	29		70	1		0		0	0.22
2005	0	0.51	0	0	10	157	8		2	24		70			0		0	0.24
2006	0	0.51	0	0	16	173	8		2	17		57			0		0	0.23
2007	0.04	0.46	0.03	0.02	8	181	0	5	7	26	1	62	1		0		0	0.2
2008	0	0.49	0.01	0	12	193	37	1	8	24		58			0		0	0.23
2009	0	0.48	0	0	10	203	53	1	9	20		53			0		0	0.24
2010	0	0.48	0.03	0	14	217	46	6	15	22		56		1	16.7		0	0.21
2011	0.04	0.52	0.03	0.05	11	228	43	7	22	24	1	60	3		0		0	0.24
2012	0	0.52	0.05	0.05	14	242	44	11	33	25		55	3		0		0	0.22
2013	0.04	0.56	0.07	0.08	12	254	39	18	51	25	1	61	5		0		0	0.24
2014	0.12	0.55	0.09	0.16	15	269	39	23	74	26	3	61	10	11	47.8		0	0.23
2015	0.11	0.55	0.05	0.09	14	283	47	13	87	27	3	66	6	2	15.4		0	0.23
2016	0.31	0.52	0.25	0.33	15	298	28	75	162	29	9	66	22	12	16		0	0.21
2017	0.07	0.54	0.16	0.16	18	316	47	50	212	29	2	70	11	16	32	2	0.11	0.22
2018	0.15	0.55	0.18	0.19	17	333	46	61	273	33	5	74	14		0	1	0.06	0.23
2019	0.37	0.56	0.27	0.27	17	350	21	94	367	35	13	79	21	1	1.1	1	0.06	0.23
2020	0.26	0.67	0.24	0.28	7	357	7	84	451	34	9	81	23		0		0	0.32
2021	0.21	0.79	0.18	0.23	14	371	6	65	516	24	5	74	17		0		0	0.29
2022	0.29	0.83	0.23	0.38	16	387	3	90	606	21	6	73	28		0		0	0.25
2023	0.2	0.82	0.13	0.3	14	401	3	54	660	30	6	71	21		0		0	0.23
2024	0.17		0.13	0.12	56	457	1	59	719	30	5	68	8		0	2	0.04

IF:	Two years Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for all series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Five years Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	2013	Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers \|\| Download paper	23
2	2009	Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers \|\| Download paper	21
3	2009	Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers \|\| Download paper	19
4	2011	Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers \|\| Download paper	18
5	2018	Co-creation in higher education: towards a conceptual model. (2018). Coates, Hamish ; Lodge, Jason ; Dollinger, Mollie. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:210-231. Full description at Econpapers \|\| Download paper	16
6	1998	Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers \|\| Download paper	15
7	2015	Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers \|\| Download paper	14
8	2010	The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48. Full description at Econpapers \|\| Download paper	13
9	2017	Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers \|\| Download paper	12
10	2009	Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers \|\| Download paper	12
11	2008	University Student Satisfaction: An Empirical Analysis. (2008). Christopher E. C. Gan, ; Kao, Tzu-Hui ; Clemes, Michael D.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:292-325. Full description at Econpapers \|\| Download paper	12
12	2016	Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142. Full description at Econpapers \|\| Download paper	12
13	2008	Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144. Full description at Econpapers \|\| Download paper	11
14	2010	The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers \|\| Download paper	10
15	1996	Rethinking Student Services: Assessing and Improving Service Quality. (1996). O'Connor, Edward J. ; Keaveney, Susan M. ; Zammuto, Raymond F.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:45-70. Full description at Econpapers \|\| Download paper	10
16	2017	Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39. Full description at Econpapers \|\| Download paper	9
17	2012	Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers \|\| Download paper	9
18	2014	Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143. Full description at Econpapers \|\| Download paper	9
19	2017	Relationship quality in higher education marketing: the role of social media engagement. (2017). Clark, Melissa ; Scheuer, Cara-Lynn ; Fine, Monica B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:40-58. Full description at Econpapers \|\| Download paper	9
20	1998	University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68. Full description at Econpapers \|\| Download paper	8
21	2014	Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21. Full description at Econpapers \|\| Download paper	8
22	2015	Factors contributing to university image: the postgraduate students points of view. (2015). Aghaz, Asal ; Sharifi, Maryam S ; Hashemi, Amin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:104-126. Full description at Econpapers \|\| Download paper	7
23	2010	A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17. Full description at Econpapers \|\| Download paper	7
24	2016	How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85. Full description at Econpapers \|\| Download paper	7
25	2014	Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40. Full description at Econpapers \|\| Download paper	7
26	2008	SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. (2008). Voon, B. H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:216-237. Full description at Econpapers \|\| Download paper	7
27	2011	International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83. Full description at Econpapers \|\| Download paper	7
28	2012	Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116. Full description at Econpapers \|\| Download paper	7
29	2018	Marketing your university on social media: a content analysis of Facebook post types and formats. (2018). Shields, Alison B ; Peruta, Adam. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:175-191. Full description at Econpapers \|\| Download paper	7
30	2017	Social media in higher education: understanding how colleges and universities use Facebook. (2017). Peruta, Adam ; Shields, Alison B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:131-143. Full description at Econpapers \|\| Download paper	7
31	2010	Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84. Full description at Econpapers \|\| Download paper	7
32	2011	Market heal thyself: the challenges of a free market in higher education. (2011). . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:115-132. Full description at Econpapers \|\| Download paper	7
33	2017	Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130. Full description at Econpapers \|\| Download paper	7
34	2012	Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. Full description at Econpapers \|\| Download paper	6
35	1996	Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education. (1996). Shemwell, Donald J. ; Yavas, Ugar . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84. Full description at Econpapers \|\| Download paper	6
36	2005	Factors Influencing International Students Choice of an Education Destination--A Correspondence Analysis. (2005). Taylor, Ruth ; Quintal, Vanessa ; Shanka, Tekle . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46. Full description at Econpapers \|\| Download paper	6
37	2018	Determinants for the commitment relationship maintenance between the alumni and the alma mater. (2018). Pedro, Ilda Maria ; Carrasqueira, Helder Brito ; Pereira, Luis Nobre. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:128-152. Full description at Econpapers \|\| Download paper	6
38	2015	Export market orientation behavior of universities: the British scenario. (2015). Asaad, Yousra ; Cohen, Geraldine ; Melewar, T C. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:127-154. Full description at Econpapers \|\| Download paper	6
39	2012	Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100. Full description at Econpapers \|\| Download paper	6
40	2015	Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237. Full description at Econpapers \|\| Download paper	5
41	2014	Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177. Full description at Econpapers \|\| Download paper	5
42	2013	Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?. (2013). Harvey, Heather L. ; Parahoo, Sanjai K. ; Tamim, Rana M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:135-154. Full description at Econpapers \|\| Download paper	5
43	2002	Determinants of Awareness, Consideration, and Choice Set Size in University Choice. (2002). Brown, Jennifer ; Dawes, Philip L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:49-75. Full description at Econpapers \|\| Download paper	5
44	2012	Institutional branding: a content analysis of public service announcements from American universities. (2012). Cavanagh, Kevin V. ; Clayton, Michael J. ; Hettche, Matt . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:182-205. Full description at Econpapers \|\| Download paper	5
45	2010	Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117. Full description at Econpapers \|\| Download paper	5
46	1997	A Reconceptualization of the Marketing Mix: Using the 4 Cs to Improve Marketing Planning in Higher Education. (1997). Wasmer, D. J. ; Stevenson, Julie ; Williams, James R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:2:p:29-35. Full description at Econpapers \|\| Download paper	5
47	2019	Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat. (2019). Zhu, Yimei . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:173-190. Full description at Econpapers \|\| Download paper	5
48	2019	Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective. (2019). Sandmaung, Mukdashine ; Darawong, Chonlatis. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:268-283. Full description at Econpapers \|\| Download paper	5
49	2018	Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions. (2018). Goi, Mei-Teh ; Yunus, Norzita ; Kalidas, Vigneswari. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:90-112. Full description at Econpapers \|\| Download paper	5
50	2013	Measuring consumer-based brand equity for Indian business schools. (2013). Sharma, Ashita Aggarwal ; Rao, Vithala R. ; Popli, Sapna . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:175-203. Full description at Econpapers \|\| Download paper	5

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	2015	Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers \|\| Download paper	6
2	2018	Co-creation in higher education: towards a conceptual model. (2018). Coates, Hamish ; Lodge, Jason ; Dollinger, Mollie. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:210-231. Full description at Econpapers \|\| Download paper	5
3	2011	Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers \|\| Download paper	4
4	2017	Relationship quality in higher education marketing: the role of social media engagement. (2017). Clark, Melissa ; Scheuer, Cara-Lynn ; Fine, Monica B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:40-58. Full description at Econpapers \|\| Download paper	4
5	2017	Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130. Full description at Econpapers \|\| Download paper	4
6	2017	Contemporary thought in higher education marketing. (2017). Chapleo, Chris ; Osullivan, Helen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:2:p:159-161. Full description at Econpapers \|\| Download paper	3
7	2019	Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat. (2019). Zhu, Yimei . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:173-190. Full description at Econpapers \|\| Download paper	3
8	2017	Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers \|\| Download paper	3
9	2016	Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142. Full description at Econpapers \|\| Download paper	3
10	2009	Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers \|\| Download paper	3
11	2015	Assessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia. (2015). Lai, M M ; Chew, K W ; Mohamad, N A ; Lau, S H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:45-69. Full description at Econpapers \|\| Download paper	2
12	2018	Marketing your university on social media: a content analysis of Facebook post types and formats. (2018). Shields, Alison B ; Peruta, Adam. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:175-191. Full description at Econpapers \|\| Download paper	2
13	2024		2
14	2015	Factors contributing to university image: the postgraduate students points of view. (2015). Aghaz, Asal ; Sharifi, Maryam S ; Hashemi, Amin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:104-126. Full description at Econpapers \|\| Download paper	2
15	2019	Universities engaging social media users: an investigation of quantitative relationships between universitiesÃÂ¢Ã¢âÂ¬Ã¢âÂ¢ Facebook followers/interactions and university attributes. (2019). Lund, Brady. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:2:p:251-267. Full description at Econpapers \|\| Download paper	2
16	2010	The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers \|\| Download paper	2
17	2016	How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85. Full description at Econpapers \|\| Download paper	2
18	2009	Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers \|\| Download paper	2
19	2017	Social media in higher education: understanding how colleges and universities use Facebook. (2017). Peruta, Adam ; Shields, Alison B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:131-143. Full description at Econpapers \|\| Download paper	2
20	2019	The university brand and social media: using data analytics to assess brand authenticity. (2019). Fritz, Samantha ; Pringle, James . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:1:p:19-44. Full description at Econpapers \|\| Download paper	2
21	2012	Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers \|\| Download paper	2
22	2023	The influence of university brand image, satisfaction, and university identification on alumni WOM intentions. (2023). Wymer, Walter ; Cervera-Taulet, Amparo ; Schlesinger, Walesska. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:33:y:2023:i:1:p:1-19. Full description at Econpapers \|\| Download paper	2
23	2019	Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEISÃ¢â¬â¢ brand loyalty. (2019). Vela, Marcelo Royo ; Salgado, Esperanza Garza. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:29:y:2019:i:1:p:102-120. Full description at Econpapers \|\| Download paper	2
24	2018	Student-perceived organizational support and perceived employability in the marketing of higher education. (2018). Sallan, Jose M ; Fito, Angels ; Fusalba, Oriol R ; Simo, Pep ; Trullas, Irene. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:266-281. Full description at Econpapers \|\| Download paper	2

Citing documents used to compute impact factor: 5

Year	Title
2024
2024
2024
2024	Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: Insight from emotional attachment perspective. (2024). Zhang, Kaige ; Pang, Hua. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004393. Full description at Econpapers \|\| Download paper
2024	Why do Chinese High School Graduates Choose Sino-Foreign Cooperative Universities? A Grounded Theory Approach. (2024). Zhang, Yanbo ; Li, Qiang ; Zhou, Nan. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440241240303. Full description at Econpapers \|\| Download paper

Recent citations

Recent citations received in 2024

Year	Citing document
2024	. Full description at Econpapers \|\| Download paper
2024

Recent citations received in 2023

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Recent citations received in 2022

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Recent citations received in 2021

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10 most frequent citing series

#	Series	H	Cites
1	Sustainability / MDPI	67	67
2	SAGE Open / SAGE Publications	21	23
3	International Review on Public and Nonprofit Marketing / Springer	10	21
4	Journal of Business Research / Elsevier	111	19
5	Corporate Reputation Review / Palgrave Macmillan	8	18
6	Journal of Retailing and Consumer Services / Elsevier	54	8
7			8
8	Palgrave Communications / Palgrave Macmillan	21	8
9	Research in Higher Education / Springer	9	6
10			6
11	SEA - Practical Application of Science / Romanian Foundation for Business Intelligence, Editorial Department	6	6