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International Journal of Online Marketing (IJOM) / IGI Global

Citation Profile [Updated: 2025-02-04 18:53:44]
5 Years H Index
4
Impact Factor (IF)
0
5 Years IF
0.11
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2011 0 0.52 0 0 20 20 19 0 0 0 0 0 0.24
2012 0 0.52 0 0 19 39 6 0 20 20 0 0 0.22
2013 0 0.56 0 0 18 57 1 0 39 39 0 0 0.24
2014 0.03 0.55 0.03 0.04 19 76 14 2 2 37 1 57 2 0 0 0.23
2015 0 0.55 0.01 0.01 18 94 8 1 3 37 76 1 0 0 0.23
2016 0.03 0.52 0.06 0.07 17 111 6 7 10 37 1 94 7 0 0 0.21
2017 0.06 0.54 0.04 0.04 17 128 6 5 15 35 2 91 4 0 0 0.22
2018 0 0.55 0.02 0.02 18 146 7 3 18 34 89 2 0 0 0.23
2019 0.09 0.56 0.05 0.03 17 163 4 8 26 35 3 89 3 0 1 0.06 0.23
2020 0 0.67 0.07 0.05 20 183 21 13 39 35 87 4 0 2 0.1 0.32
2021 0.03 0.79 0.05 0.04 18 201 6 11 50 37 1 89 4 0 0 0.29
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12011Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. (2011). Buhalis, Dimitrios ; Rossides, Nicos ; Fotis, John . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:4:p:1-19.

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14
22020A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. (2020). Mazumder, Rabin ; Haque, Umama Nasrin. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:2:p:1-16.

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4
32017Does Demographics Affect Purchase Frequency in Online Retail?. (2017). Kalia, Prateek. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:2:p:42-56.

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4
42020The Role of Online Trust in Forming Online Shopping Intentions. (2020). Alharthey, Bandar. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:32-57.

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4
52020The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. (2020). Sohail, Azlin Fathima ; Hasan, Mehedi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:15-31.

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4
62014Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach. (2014). Haught, Matthew J ; Zhang, Jin ; Xuerui, Yang ; Wei, Ran. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:68-84.

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4
72015Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb. (2015). Panda, Rasananda ; Mehta, Bijal ; Verma, Surbhi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:3:p:1-17.

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4
82020Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. (2020). Kumar, Yogesh ; Yadav, Seemant Kumar ; Khandelwal, Utkal. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:1-14.

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3
92020An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. (2020). Pai, Cheng I ; Chen, Brendan T ; Marek, Michael W ; Lu, Carol Yirong. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:3:p:1-20.

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3
102011Consumer-to-Consumer Internet Auction Models. (2011). Knottenbelt, William J. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:3:p:17-28.

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2
112018Service Quality and Customer Satisfaction in Online Banking. (2018). Dharmavaram, Vijayalakshmi ; Nittala, Rajyalakshmi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:2:p:45-56.

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2
122014The Impact of Trust on Virtual Team Effectiveness. (2014). El-Kassrawy, Yasser A. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:1:p:11-28.

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2
132015Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy. (2015). Singh, Devinder Pal . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:1:p:20-37.

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2
142012Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt. (2012). OaLeary, Simon ; Radway, Paul ; El-Gohary, Hatem . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:1:p:25-37.

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2
152014The Visual-Cognitive Model for Internet Advertising in Online Market Places. (2014). Idemudia, Efosa C. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:31-50.

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2
162016Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study. (2016). Abdul, MD ; Rahman, Mohammad Masudur. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:1:p:24-33.

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2
172012The Effect of Online Communication on Corporate Brand Image. (2012). El Gazzar, Nagwa ; Mourad, Maha . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:1:p:1-15.

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2
182013Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India. (2013). Bj, Ashwini Kumar ; Banerjee, Baisakhi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:3:y:2013:i:3:p:62-75.

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2
192014Immersion and Perceived Value: The Strategic Variables For Commercial Websites. (2014). Charfi, Ahmed Anis . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:4:p:17-35.

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2
202016User and Firm Generated Content on Online Social Media: A Review and Research Directions. (2016). Roy, Subhadip ; Daiya, Abhinita . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:3:p:34-49.

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2
212018Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers Purchase Intentions. (2018). El-Baz, Basma El-Sayed ; El-Maniaway, Aisha Moustafa ; Elseidi, Reham Ibrahim. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:4:p:1-14.

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2
222017Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions. (2017). Apiraksattayakul, Chayada ; Alamanos, Eleftherios ; Papagiannidis, Savvas. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:4:p:1-20.

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2
232012Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study. (2012). Agwu, Edwin . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:4:p:68-82.

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2
242021Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. (2021). Mokha, Anupreet Kaur. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:3:p:34-50.

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2
252012E-Marketing on Online Social Networks and Ethical Issues. (2012). Sharma, Gajendra ; Baoku, LI. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:4:p:1-14.

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1
262019Mobile Wallets in India: A Framework for Consumer Adoption. (2019). Altekar, Shrirang ; Phutela, Nidhi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:2:p:27-38.

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1
272014Measuring Consumer Motivations to Share Rumors: Scale Development. (2014). Unnithan, Anandakuttan B ; Sudhir, Subin . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:51-67.

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1
282021How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA. (2021). Alharthey, Bandar Khalaf. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:1:p:14-38.

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1
292016Mobile Phone Purchasing and Brand Presence on Facebook. (2016). Taylor, Nick ; Hardwick, Jialin ; Delarue, Lauriane ; Ardley, Barry . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:2:p:18-33.

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1
302021A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context. (2021). Kaakour, Soumaya Mounir ; Easa, Nasser Fathi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:3:p:15-33.

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1
312019The Perceived Risks Affecting Online Shopping Adoption in Jordan. (2019). Feidi, Midhat ; Nsoor, Zaid ; Ismael, Nadar ; Alnsour, Muhammed. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:2:p:1-12.

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1
322020Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City. (2020). Venkatesalu, Sripriya ; Natesan, Vanitha. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:4:p:57-73.

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1
332011Balancing Growth: A Conceptual Framework for Evaluating ICT Readiness in SMEs. (2011). Spinelli, Riccardo ; Dyerson, Romano . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:2:p:43-56.

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1
342018Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture. (2018). Strang, Kenneth David. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:2:p:1-26.

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1
352014Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online. (2014). Sahli, Alia Besbes ; Legohrel, Patrick . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:1:p:1-10.

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1
362019Does Gender, Age and Income Moderate the Relationship Between Mobile Banking Usage and Loyalty?. (2019). Chawla, Sonia ; Vasudeva, Savdeep . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:4:p:1-18.

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1
372020The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms. (2020). Bogari, Naima ; Alghamdi, Eman Ali. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:72-94.

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1
382015Examining the Awareness and Persuasive Effects of Online WOM. (2015). Jin, Yanhong ; Bhuyan, Sanjib ; Grinberg, Irina ; Wang, Lei. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:1:p:1-19.

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1
392021Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19. (2021). Lewis, Eugene J ; Burrell, Darrell Norman ; Ayodeji-Ogundiran, Amina I. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:3:p:1-14.

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1
402016E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes. (2016). Kaushal, Mukesh ; Kushwaha, Gyaneshwar Singh . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:4:p:36-53.

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1
412018Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior. (2018). Singh, Gursimranjit. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:4:p:38-48.

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1
422014A Cloud Computing Model for Efficient Marketing Planning in Tourism. (2014). Mastorakis, George ; Mavromoustakis, Constandinos X ; Trihas, Nikolaos ; Perakakis, Emmanouil ; Kopanakis, Ioannis . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:14-30.

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1
432020A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstedes Cultural Dimensions. (2020). Galib, Mohammad Hasan ; Al-Haddad, Hadeel Bahjat. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:3:p:62-89.

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1
442015Trust Management Issues in Social-Media Marketing. (2015). Kumar, Vikas ; Pradhan, Prasann . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:3:p:47-64.

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1
452011New Digital Media Marketing and Micro Business: A UK Perspective. (2011). Millman, Cindy ; El-Gohary, Hatem . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:1:p:41-62.

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1
462018E-Marketing Practices from Jordanian Tourism Agencies Perspectives: A Qualitative Evidence. (2018). Al-Weshah, Ghazi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:1:p:21-36.

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1
472019Examining the Impact of E- Shopping on Customer Loyalty. (2019). Awad, Nancy Awadallah. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:3:p:82-94.

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1
482021Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. (2021). Kapoor, Payal S ; Madan, Simran Kaur. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:2:p:32-51.

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1
492014Response Order Effects in Online Surveys: An Empirical Investigation. (2014). Sanjeev, M A ; Balyan, Parul . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:2:p:28-44.

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1
502015Adoption of Gamified Systems: A Study on a Social Media Gamification Website. (2015). Aydin, Gokhan . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:3:p:18-37.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12020A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. (2020). Mazumder, Rabin ; Haque, Umama Nasrin. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:2:p:1-16.

Full description at Econpapers || Download paper

3
22020The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. (2020). Sohail, Azlin Fathima ; Hasan, Mehedi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:15-31.

Full description at Econpapers || Download paper

3
32020Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. (2020). Kumar, Yogesh ; Yadav, Seemant Kumar ; Khandelwal, Utkal. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:1-14.

Full description at Econpapers || Download paper

2
42011Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. (2011). Buhalis, Dimitrios ; Rossides, Nicos ; Fotis, John . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:4:p:1-19.

Full description at Econpapers || Download paper

2
52020An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. (2020). Pai, Cheng I ; Chen, Brendan T ; Marek, Michael W ; Lu, Carol Yirong. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:3:p:1-20.

Full description at Econpapers || Download paper

2
Citing documents used to compute impact factor:
YearTitle
Recent citations
Recent citations received in 2021
YearCiting document