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International Journal of Online Marketing (IJOM) / IGI Global

Citation Profile [Updated: 2024-11-03 20:16:59]
5 Years H Index
4
Impact Factor (IF)
0.06
5 Years IF
0.18
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2011 0 0.52 0 0 20 20 19 0 0 0 0 0 0.24
2012 0 0.52 0 0 19 39 6 0 20 20 0 0 0.22
2013 0 0.56 0 0 18 57 1 0 39 39 0 0 0.24
2014 0.03 0.55 0.03 0.04 19 76 14 2 2 37 1 57 2 0 0 0.23
2015 0 0.55 0.01 0.01 18 94 8 1 3 37 76 1 0 0 0.23
2016 0.03 0.53 0.06 0.07 17 111 6 7 10 37 1 94 7 0 0 0.21
2017 0.06 0.54 0.04 0.04 17 128 5 5 15 35 2 91 4 0 0 0.22
2018 0 0.55 0.02 0.02 18 146 7 3 18 34 89 2 0 0 0.24
2019 0.09 0.57 0.05 0.03 17 163 4 8 26 35 3 89 3 0 1 0.06 0.23
2020 0 0.68 0.07 0.05 20 183 18 13 39 35 87 4 0 2 0.1 0.32
2021 0.03 0.81 0.05 0.04 18 201 5 11 50 37 1 89 4 0 0 0.3
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12011Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. (2011). Buhalis, Dimitrios ; Rossides, Nicos ; Fotis, John . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:4:p:1-19.

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14
22014Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach. (2014). Haught, Matthew J ; Zhang, Jin ; Xuerui, Yang ; Wei, Ran. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:68-84.

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4
32015Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb. (2015). Panda, Rasananda ; Mehta, Bijal ; Verma, Surbhi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:3:p:1-17.

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4
42020The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. (2020). Sohail, Azlin Fathima ; Hasan, Mehedi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:15-31.

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4
52020A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. (2020). Mazumder, Rabin ; Haque, Umama Nasrin. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:2:p:1-16.

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3
62017Does Demographics Affect Purchase Frequency in Online Retail?. (2017). Kalia, Prateek. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:2:p:42-56.

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3
72020The Role of Online Trust in Forming Online Shopping Intentions. (2020). Alharthey, Bandar. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:32-57.

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3
82020An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. (2020). Pai, Cheng I ; Chen, Brendan T ; Marek, Michael W ; Lu, Carol Yirong. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:3:p:1-20.

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3
92017Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions. (2017). Apiraksattayakul, Chayada ; Alamanos, Eleftherios ; Papagiannidis, Savvas. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:4:p:1-20.

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2
102012Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study. (2012). Agwu, Edwin . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:4:p:68-82.

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2
112020Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. (2020). Kumar, Yogesh ; Yadav, Seemant Kumar ; Khandelwal, Utkal. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:1-14.

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2
122021Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. (2021). Mokha, Anupreet Kaur. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:3:p:34-50.

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2
132011Consumer-to-Consumer Internet Auction Models. (2011). Knottenbelt, William J. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:3:p:17-28.

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2
142018Service Quality and Customer Satisfaction in Online Banking. (2018). Dharmavaram, Vijayalakshmi ; Nittala, Rajyalakshmi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:2:p:45-56.

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2
152014The Impact of Trust on Virtual Team Effectiveness. (2014). El-Kassrawy, Yasser A. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:1:p:11-28.

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2
162015Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy. (2015). Singh, Devinder Pal . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:1:p:20-37.

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2
172012Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt. (2012). OaLeary, Simon ; Radway, Paul ; El-Gohary, Hatem . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:1:p:25-37.

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2
182014The Visual-Cognitive Model for Internet Advertising in Online Market Places. (2014). Idemudia, Efosa C. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:31-50.

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2
192016Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study. (2016). Abdul, MD ; Rahman, Mohammad Masudur. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:1:p:24-33.

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2
202012The Effect of Online Communication on Corporate Brand Image. (2012). El Gazzar, Nagwa ; Mourad, Maha . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:1:p:1-15.

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2
212013Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India. (2013). Bj, Ashwini Kumar ; Banerjee, Baisakhi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:3:y:2013:i:3:p:62-75.

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2
222014Immersion and Perceived Value: The Strategic Variables For Commercial Websites. (2014). Charfi, Ahmed Anis . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:4:p:17-35.

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2
232016User and Firm Generated Content on Online Social Media: A Review and Research Directions. (2016). Roy, Subhadip ; Daiya, Abhinita . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:3:p:34-49.

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2
242018Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers Purchase Intentions. (2018). El-Baz, Basma El-Sayed ; El-Maniaway, Aisha Moustafa ; Elseidi, Reham Ibrahim. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:4:p:1-14.

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2
252020Best Customer Experience in E-Retailing: A Knowledge-Based Empirical Model. (2020). Iqbal, Tahir. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:2:p:57-73.

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1
262015Adoption of Gamified Systems: A Study on a Social Media Gamification Website. (2015). Aydin, Gokhan . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:3:p:18-37.

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1
272011Examining the Online Wine Tourism Experience of California Wineries. (2011). Sayeed, Lutfus ; Simeon, Roblyn . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:1:p:24-40.

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1
282019An Analysis of Implementation of Digitalisation in SMEs in India. (2019). Rathi, Priya ; Arora, Amit Kumar. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:3:p:70-81.

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1
292021How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA. (2021). Alharthey, Bandar Khalaf. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:1:p:14-38.

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1
302016The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations. (2016). Sotiriadis, Marios D. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:2:p:62-77.

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1
312011Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective. (2011). Chin, Yang-Chieh ; Chang, Chiao-Chen . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:3:p:29-37.

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1
322018Understanding Egyptian Consumers Intentions in Online Shopping. (2018). Elseidi, Reham I. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:3:p:1-18.

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1
332014A Study of Online Co-Creation Strategies of Starbucks Using Netnography. (2014). Sindhwani, Preetika ; Ahuja, Vandana. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:1:p:39-51.

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1
342017Infrastructural Drivers of Online Shopping: An International Perspective. (2017). Akhter, Syed. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:3:p:30-41.

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1
352012E-Marketing on Online Social Networks and Ethical Issues. (2012). Sharma, Gajendra ; Baoku, LI. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:2:y:2012:i:4:p:1-14.

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1
362019Mobile Wallets in India: A Framework for Consumer Adoption. (2019). Altekar, Shrirang ; Phutela, Nidhi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:2:p:27-38.

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1
372014Measuring Consumer Motivations to Share Rumors: Scale Development. (2014). Unnithan, Anandakuttan B ; Sudhir, Subin . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:3:p:51-67.

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1
382020Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City. (2020). Venkatesalu, Sripriya ; Natesan, Vanitha. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:4:p:57-73.

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1
392016Mobile Phone Purchasing and Brand Presence on Facebook. (2016). Taylor, Nick ; Hardwick, Jialin ; Delarue, Lauriane ; Ardley, Barry . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:2:p:18-33.

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1
402020The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms. (2020). Bogari, Naima ; Alghamdi, Eman Ali. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:72-94.

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1
412021A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context. (2021). Kaakour, Soumaya Mounir ; Easa, Nasser Fathi. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:3:p:15-33.

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1
422019The Perceived Risks Affecting Online Shopping Adoption in Jordan. (2019). Feidi, Midhat ; Nsoor, Zaid ; Ismael, Nadar ; Alnsour, Muhammed. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:2:p:1-12.

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1
432020A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstedes Cultural Dimensions. (2020). Galib, Mohammad Hasan ; Al-Haddad, Hadeel Bahjat. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:3:p:62-89.

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1
442011Balancing Growth: A Conceptual Framework for Evaluating ICT Readiness in SMEs. (2011). Spinelli, Riccardo ; Dyerson, Romano . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:2:p:43-56.

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1
452018Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture. (2018). Strang, Kenneth David. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:2:p:1-26.

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1
462014Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online. (2014). Sahli, Alia Besbes ; Legohrel, Patrick . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:4:y:2014:i:1:p:1-10.

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1
472019Does Gender, Age and Income Moderate the Relationship Between Mobile Banking Usage and Loyalty?. (2019). Chawla, Sonia ; Vasudeva, Savdeep . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:9:y:2019:i:4:p:1-18.

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1
482015Examining the Awareness and Persuasive Effects of Online WOM. (2015). Jin, Yanhong ; Bhuyan, Sanjib ; Grinberg, Irina ; Wang, Lei. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:5:y:2015:i:1:p:1-19.

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1
492021Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. (2021). Kapoor, Payal S ; Madan, Simran Kaur. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:2:p:32-51.

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1
502016E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes. (2016). Kaushal, Mukesh ; Kushwaha, Gyaneshwar Singh . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:4:p:36-53.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12020The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. (2020). Sohail, Azlin Fathima ; Hasan, Mehedi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:15-31.

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4
22020An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. (2020). Pai, Cheng I ; Chen, Brendan T ; Marek, Michael W ; Lu, Carol Yirong. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:3:p:1-20.

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3
32017Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions. (2017). Apiraksattayakul, Chayada ; Alamanos, Eleftherios ; Papagiannidis, Savvas. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:7:y:2017:i:4:p:1-20.

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2
42021Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. (2021). Mokha, Anupreet Kaur. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:11:y:2021:i:3:p:34-50.

Full description at Econpapers || Download paper

2
52020A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. (2020). Mazumder, Rabin ; Haque, Umama Nasrin. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:2:p:1-16.

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2
62018Service Quality and Customer Satisfaction in Online Banking. (2018). Dharmavaram, Vijayalakshmi ; Nittala, Rajyalakshmi . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:8:y:2018:i:2:p:45-56.

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2
72020Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. (2020). Kumar, Yogesh ; Yadav, Seemant Kumar ; Khandelwal, Utkal. In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:10:y:2020:i:1:p:1-14.

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2
82016User and Firm Generated Content on Online Social Media: A Review and Research Directions. (2016). Roy, Subhadip ; Daiya, Abhinita . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:6:y:2016:i:3:p:34-49.

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2
92011Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. (2011). Buhalis, Dimitrios ; Rossides, Nicos ; Fotis, John . In: International Journal of Online Marketing (IJOM). RePEc:igg:jom000:v:1:y:2011:i:4:p:1-19.

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2
Citing documents used to compute impact factor: 1
YearTitle
2023Consumers’ Online Purchasing Intentions Post COVID-19: Evidence from Lebanon and the Kingdom of Bahrain. (2023). al Alam, Adel F ; Choudhary, Mrinalini ; el Khoury, Charbel M. In: Administrative Sciences. RePEc:gam:jadmsc:v:13:y:2023:i:1:p:17-:d:1027573.

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Recent citations
Recent citations received in 2021
YearCiting document

Recent citations received in 2020
YearCiting document
2020The Effects of Product Monetary Value, Product Evaluation Cost, and Customer Enjoyment on Customer Intention to Purchase and Reuse Vendors: Institutional Trust-Based Mechanisms. (2020). Chen, Shih-Chih ; Ruangkanjanases, Athapol ; Masri, Ni Wayan. In: Sustainability. RePEc:gam:jsusta:v:13:y:2020:i:1:p:172-:d:468799.

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2020Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. (2020). Wiangin, Uraiporn ; Chen, Shih-Chih ; Wibowo, Ardy ; Ruangkanjanases, Athapol ; Ma, Yin. In: Sustainability. RePEc:gam:jsusta:v:13:y:2020:i:1:p:189-:d:469163.

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