Journal of Advertising Research / Cambridge University Press
Citation Profile [Updated: 2024-11-03 20:16:59]
5 Years H Index
18
Impact Factor (IF)
0
5 Years IF
0
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 1996 | 0 | 0.25 | 0.22 | 0 | 9 | 9 | 33 | 1 | 2 | 0 | 0 | 0 | 1 | 0.11 | 0.12 | |||
| 2000 | 0 | 0.36 | 0 | 0 | 20 | 29 | 77 | 4 | 0 | 9 | 0 | 0 | 0.16 | |||||
| 2003 | 0 | 0.44 | 0.01 | 0 | 45 | 74 | 322 | 1 | 9 | 0 | 20 | 0 | 0 | 0.22 | ||||
| 2004 | 0.04 | 0.5 | 0.04 | 0.05 | 39 | 113 | 269 | 4 | 13 | 45 | 2 | 65 | 3 | 0 | 0 | 0.22 | ||
| 2005 | 0.05 | 0.51 | 0.03 | 0.04 | 46 | 159 | 257 | 4 | 17 | 84 | 4 | 104 | 4 | 0 | 0 | 0.24 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2004 | Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). Perry, David ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04. Full description at Econpapers || Download paper | 87 |
| 2 | 2003 | Gender and E-Commerce: An Exploratory Study. (2003). HARRIS, MARY ANN ; RODGERS, SHELLY. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:322-329_03. Full description at Econpapers || Download paper | 43 |
| 3 | 2004 | Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04. Full description at Econpapers || Download paper | 36 |
| 4 | 2003 | The Impact of Content and Design Elements on Banner Advertising Click-through Rates. (2003). HERSHBERGER, EDMUND K. ; LOHTIA, RITU ; Donthu, Naveen. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03. Full description at Econpapers || Download paper | 33 |
| 5 | 2005 | Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05. Full description at Econpapers || Download paper | 33 |
| 6 | 2003 | Developing a Scale to Measure the Interactivity of Websites. (2003). Liu, Yuping . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03. Full description at Econpapers || Download paper | 33 |
| 7 | 2000 | Observations: Building Brand Equity by Managing the Brand&s Relationships. (2000). Blackston, Max. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00. Full description at Econpapers || Download paper | 29 |
| 8 | 2003 | Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. (2003). Dahl, Darren W. ; Manchanda, Rajesh V. ; FRANKENBERGER, KRISTINA D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:268-280_03. Full description at Econpapers || Download paper | 28 |
| 9 | 2004 | Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness. (2004). Libai, Barak ; Lemon, Katherine N. ; HOGAN, JOHN E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:271-280_04. Full description at Econpapers || Download paper | 26 |
| 10 | 1996 | THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:. (1996). Pitt, Leyland F. ; Watson, Richard T. ; Berthon, Pierre. In: Journal of Advertising Research. RePEc:cup:jadres:v:36:y:1996:i:01:p:43-54_96. Full description at Econpapers || Download paper | 25 |
| 11 | 2000 | How Personality Makes a Difference. (2000). Plummer, Joseph T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00. Full description at Econpapers || Download paper | 25 |
| 12 | 2000 | How Personality Makes a Difference. (2000). Plummer, Joseph T. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-83_00. Full description at Econpapers || Download paper | 25 |
| 13 | 2003 | Effects of Structural and Perceptual Factors on Attitudes toward the Website. (2003). LEE, GUIOHK ; McMILLAN, SALLY J. ; HWANG, JANG-SUN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03. Full description at Econpapers || Download paper | 23 |
| 14 | 2003 | Practitioners Evolving Views on Product Placement Effectiveness. (2003). PARDUN, CAROL J. ; McKEE, KATHY BRITTAIN ; KARRH, JAMES A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03. Full description at Econpapers || Download paper | 22 |
| 15 | 2005 | A Managerial Investigation into the Product Placement Industry. (2005). Russell, Cristel Antonia ; BELCH, MICHAEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05. Full description at Econpapers || Download paper | 22 |
| 16 | 2005 | Anholt Nation Brands Index: How Does the World See America?. (2005). ANHOLT, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:296-304_05. Full description at Econpapers || Download paper | 21 |
| 17 | 2003 | Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings. (2003). GARRETSON, JUDITH A. ; Burton, Scot. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03. Full description at Econpapers || Download paper | 20 |
| 18 | 2005 | Managing Brand Experience: The Market Contact Audit. (2005). Chattopadhyay, Amitava ; LABORIE, JEAN-LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:9-16_05. Full description at Econpapers || Download paper | 19 |
| 19 | 2003 | Factors Affecting Online Advertising Recall: A Study of Students. (2003). Danaher, Peter ; MULLARKEY, GUY W.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:252-267_03. Full description at Econpapers || Download paper | 18 |
| 20 | 2003 | Message Order Effects and Gender Differences in Advertising Persuasion. (2003). BRUNEL, FR D RIC F., ; NELSON, MICHELLE R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03. Full description at Econpapers || Download paper | 18 |
| 21 | 2004 | The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. (2004). Pruitt, Stephen ; Clark, John ; Cornwell, Bettina T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04. Full description at Econpapers || Download paper | 16 |
| 22 | 2005 | Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising. (2005). HERRINGTON, DUNCAN J. ; DEMPSEY, WILLIAM A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05. Full description at Econpapers || Download paper | 15 |
| 23 | 2005 | Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing. (2005). Farrelly, Francis ; GREYSER, STEPHEN A. ; Quester, Pascale. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:339-348_05. Full description at Econpapers || Download paper | 15 |
| 24 | 2005 | Ten Years of Learning on How Online Advertising Builds Brands. (2005). HOLLIS, NIGEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:255-268_05. Full description at Econpapers || Download paper | 14 |
| 25 | 2005 | A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage. (2005). Assael, Henry . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05. Full description at Econpapers || Download paper | 13 |
| 26 | 2004 | The Definition and Measurement of Creativity: What Do We Know?. (2004). WEST, DOUGLAS C. ; El-Murad, Jaafar . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:02:p:188-201_04. Full description at Econpapers || Download paper | 13 |
| 27 | 2004 | Will Internet Users Pay for Online Content?. (2004). Dou, Wenyu . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04. Full description at Econpapers || Download paper | 13 |
| 28 | 2003 | Gender Issues in Advertising 2002. (2003). WOLIN, LORI D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03. Full description at Econpapers || Download paper | 12 |
| 29 | 2005 | An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes. (2005). CLOSE, ANGELINE GRACE ; Finney, Zachary R. ; SNEATH, JULIE Z.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05. Full description at Econpapers || Download paper | 12 |
| 30 | 2004 | The Emergence of IMC: A Theoretical Perspective. (2004). JONES, GRAHAM SPICKETT ; Li, Tao ; Kitchen, Philip J. ; BRIGNELL, JOANNE. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:19-30_04. Full description at Econpapers || Download paper | 12 |
| 31 | 2003 | Effects of Configuration and Exposure Levels on Responses to Web Advertisements. (2003). Fortin, David R. ; CHTOUROU, MOHAMED SABER ; Chandon, Jean Louis . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03. Full description at Econpapers || Download paper | 11 |
| 32 | 2004 | Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden. (2004). TOMKOVICK, CHUCK ; Yelkur, Rama ; TRACZYK, PATTY. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04. Full description at Econpapers || Download paper | 10 |
| 33 | 2005 | Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials. (2005). Woodside, Arch G. ; TRAPPEY, RANDOLPH J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:382-401_05. Full description at Econpapers || Download paper | 9 |
| 34 | 2005 | Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer. (2005). THWAITES, DES ; CHADWICK, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:328-338_05. Full description at Econpapers || Download paper | 9 |
| 35 | 2005 | Radical Brand Evolution: A Case-Based Framework. (2005). Merrilees, Bill. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:201-210_05. Full description at Econpapers || Download paper | 9 |
| 36 | 2005 | Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset. (2005). CAPOZZI, LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05. Full description at Econpapers || Download paper | 9 |
| 37 | 2000 | The ARF Copy Research Validity Project. (2000). Baldinger, Allan L. ; Haley, Russell I.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:114-135_00. Full description at Econpapers || Download paper | 8 |
| 38 | 2003 | What Drives Renewal of Sponsorship Principal/Agent Relationships?. (2003). Farrelly, Francis ; Quester, Pascale G.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:353-360_03. Full description at Econpapers || Download paper | 8 |
| 39 | 2003 | Email Advertising: Exploratory Insights from Finland. (2003). VAN DURME, JO L ; RAULAS, MIKA ; MARTIN, BRETT A. S., ; MERISAVO, MARKO. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:293-300_03. Full description at Econpapers || Download paper | 8 |
| 40 | 2005 | Brand Equity Implications of Joint Branding Programs. (2005). LEBAR, ED ; AKSEHIRLI, ZEYNEP ; BUEHLER, PHIL ; SAWICKA, MONIKA ; Keller, Kevin Lane ; RICHEY, KEITH. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:413-425_05. Full description at Econpapers || Download paper | 8 |
| 41 | 2005 | Managing Media and Advertising Change with Integrated Marketing. (2005). CALDER, BOBBY J. ; MALTHOUSE, EDWARD C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:356-361_05. Full description at Econpapers || Download paper | 8 |
| 42 | 2004 | Targeting Womens Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines. (2004). VERNETTE, RIC. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:90-107_04. Full description at Econpapers || Download paper | 8 |
| 43 | 2005 | In Search of True Brand Equity Metrics: All Market Share Aint Created Equal. (2005). PHILLIPS, CAROL B. ; REYNOLDS, THOMAS J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:171-186_05. Full description at Econpapers || Download paper | 8 |
| 44 | 1996 | CHANGING NEEDS FOR BRANDS. (1996). Agres, Stuart J. ; Dubitsky, Tony M.. In: Journal of Advertising Research. RePEc:cup:jadres:v:36:y:1996:i:01:p:21-30_96. Full description at Econpapers || Download paper | 7 |
| 45 | 2005 | Avoiding Television Advertising: Some Explanations from Time Allocation Theory. (2005). Davies, Gary ; ROJAS-M NDEZ, JOS I., . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:34-48_05. Full description at Econpapers || Download paper | 7 |
| 46 | 2004 | Impact of Gender Differences on the Evaluation of Promotional Emails. (2004). PHILLIP, MARISSA V. ; Suri, Rajneesh . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:360-368_04. Full description at Econpapers || Download paper | 7 |
| 47 | 2003 | What Do Customers Consider Important in B2B Websites?. (2003). WARREN, DAVID ; LALA, VISHAL ; Chakraborty, Goutam. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:50-61_03. Full description at Econpapers || Download paper | 7 |
| 48 | 2004 | Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness. (2004). GRAHAM, JEFFREY ; Havlena, William J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:327-332_04. Full description at Econpapers || Download paper | 6 |
| 49 | 2003 | What Is Creative to Whom and Why? Perceptions in Advertising Agencies. (2003). Riordan, Edward A. ; Sasser, Sheila L. ; Koslow, Scott . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:96-110_03. Full description at Econpapers || Download paper | 6 |
| 50 | 2004 | Perceptions of IMC after a Decade of Development: Whos at the Wheel, and How Can We Measure Success?. (2004). SWAIN, WILLIAM N.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:46-65_04. Full description at Econpapers || Download paper | 6 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2003 | Developing a Scale to Measure the Interactivity of Websites. (2003). Liu, Yuping . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03. Full description at Econpapers || Download paper | 11 |
| 2 | 2004 | Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). Perry, David ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04. Full description at Econpapers || Download paper | 9 |
| 3 | 2005 | Anholt Nation Brands Index: How Does the World See America?. (2005). ANHOLT, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:296-304_05. Full description at Econpapers || Download paper | 7 |
| 4 | 2003 | The Impact of Content and Design Elements on Banner Advertising Click-through Rates. (2003). HERSHBERGER, EDMUND K. ; LOHTIA, RITU ; Donthu, Naveen. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03. Full description at Econpapers || Download paper | 5 |
| 5 | 2003 | Gender and E-Commerce: An Exploratory Study. (2003). HARRIS, MARY ANN ; RODGERS, SHELLY. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:322-329_03. Full description at Econpapers || Download paper | 5 |
| 6 | 2004 | Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness. (2004). Libai, Barak ; Lemon, Katherine N. ; HOGAN, JOHN E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:271-280_04. Full description at Econpapers || Download paper | 5 |
| 7 | 2004 | Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04. Full description at Econpapers || Download paper | 5 |
| 8 | 2003 | Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings. (2003). GARRETSON, JUDITH A. ; Burton, Scot. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03. Full description at Econpapers || Download paper | 4 |
| 9 | 2005 | Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05. Full description at Econpapers || Download paper | 4 |
| 10 | 2003 | Effects of Structural and Perceptual Factors on Attitudes toward the Website. (2003). LEE, GUIOHK ; McMILLAN, SALLY J. ; HWANG, JANG-SUN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03. Full description at Econpapers || Download paper | 4 |
| 11 | 2004 | The Definition and Measurement of Creativity: What Do We Know?. (2004). WEST, DOUGLAS C. ; El-Murad, Jaafar . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:02:p:188-201_04. Full description at Econpapers || Download paper | 3 |
| 12 | 2005 | A Managerial Investigation into the Product Placement Industry. (2005). Russell, Cristel Antonia ; BELCH, MICHAEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05. Full description at Econpapers || Download paper | 3 |
| 13 | 2000 | How Personality Makes a Difference. (2000). Plummer, Joseph T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00. Full description at Econpapers || Download paper | 3 |
| 14 | 2003 | Gender Issues in Advertising 2002. (2003). WOLIN, LORI D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03. Full description at Econpapers || Download paper | 3 |
| 15 | 1996 | THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:. (1996). Pitt, Leyland F. ; Watson, Richard T. ; Berthon, Pierre. In: Journal of Advertising Research. RePEc:cup:jadres:v:36:y:1996:i:01:p:43-54_96. Full description at Econpapers || Download paper | 3 |
| 16 | 2004 | The Emergence of IMC: A Theoretical Perspective. (2004). JONES, GRAHAM SPICKETT ; Li, Tao ; Kitchen, Philip J. ; BRIGNELL, JOANNE. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:19-30_04. Full description at Econpapers || Download paper | 3 |
| 17 | 2004 | Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands. (2004). Powaga, Ken ; HUPP, OLIVER. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:225-231_04. Full description at Econpapers || Download paper | 3 |
| 18 | 2000 | How Personality Makes a Difference. (2000). Plummer, Joseph T. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-83_00. Full description at Econpapers || Download paper | 3 |
| 19 | 2000 | Observations: Building Brand Equity by Managing the Brand&s Relationships. (2000). Blackston, Max. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00. Full description at Econpapers || Download paper | 3 |
| 20 | 2005 | Managing Brand Experience: The Market Contact Audit. (2005). Chattopadhyay, Amitava ; LABORIE, JEAN-LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:9-16_05. Full description at Econpapers || Download paper | 3 |
| 21 | 2005 | Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising. (2005). HERRINGTON, DUNCAN J. ; DEMPSEY, WILLIAM A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05. Full description at Econpapers || Download paper | 3 |
| 22 | 2003 | Practitioners Evolving Views on Product Placement Effectiveness. (2003). PARDUN, CAROL J. ; McKEE, KATHY BRITTAIN ; KARRH, JAMES A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03. Full description at Econpapers || Download paper | 3 |
| 23 | 2003 | What Is Creative to Whom and Why? Perceptions in Advertising Agencies. (2003). Riordan, Edward A. ; Sasser, Sheila L. ; Koslow, Scott . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:96-110_03. Full description at Econpapers || Download paper | 2 |
| 24 | 2005 | Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials. (2005). Woodside, Arch G. ; TRAPPEY, RANDOLPH J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:382-401_05. Full description at Econpapers || Download paper | 2 |
| 25 | 2000 | The ARF Copy Research Validity Project. (2000). Baldinger, Allan L. ; Haley, Russell I.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:114-135_00. Full description at Econpapers || Download paper | 2 |
| 26 | 2004 | How the Pursuit of ROMI Is Changing Marketing Management. (2004). TALLURI, VIJAY S. ; Cook, William A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:244-254_04. Full description at Econpapers || Download paper | 2 |
| 27 | 2003 | Message Order Effects and Gender Differences in Advertising Persuasion. (2003). BRUNEL, FR D RIC F., ; NELSON, MICHELLE R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03. Full description at Econpapers || Download paper | 2 |
| 28 | 2003 | Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?. (2003). MEGEHEE, CAROL MURPHEY ; Dobie, Kathryn . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:281-292_03. Full description at Econpapers || Download paper | 2 |
| 29 | 2003 | Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. (2003). Dahl, Darren W. ; Manchanda, Rajesh V. ; FRANKENBERGER, KRISTINA D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:268-280_03. Full description at Econpapers || Download paper | 2 |
| 30 | 2004 | The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. (2004). Pruitt, Stephen ; Clark, John ; Cornwell, Bettina T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04. Full description at Econpapers || Download paper | 2 |
| 31 | 2005 | A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage. (2005). Assael, Henry . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05. Full description at Econpapers || Download paper | 2 |
| 32 | 2005 | Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset. (2005). CAPOZZI, LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05. Full description at Econpapers || Download paper | 2 |
| 33 | 2003 | Factors Affecting Online Advertising Recall: A Study of Students. (2003). Danaher, Peter ; MULLARKEY, GUY W.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:252-267_03. Full description at Econpapers || Download paper | 2 |
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